SBJ/June 12 - 18, 2006/Media

Racing home: Dayton, Knoxville score for holiday events

Dayton, Ohio, and Knoxville, Tenn., were the only two U.S. markets to post a local rating for both the Indianapolis 500 and Coca-Cola 600 that ranked them in the nation’s top 10 for each race. In addition, none of the nation’s 10 largest media markets scored in either top 10, and only New York posted a higher rating for either race over last year, with its mark for the Coca-Cola 600 increasing 18.2 percent.

The IRL race aired on ABC on Sunday afternoon of Memorial Day weekend, with the NASCAR race following on Fox later that night. National ratings for the races appear in the chart below.

TOP LOCAL-MARKET RATINGS

Indianapolis 500 Coca-Cola 600
Rank
Market (size*)
Avg. rating/share
Change
Rank 
Market (size*)
Avg. rating/share
Change
1 Indianapolis (25)
14.7/24
+0.7%
Greensboro, N.C. (47)
17.2/29
+2.4%
2 Dayton, Ohio (59)
12.5/28
-14.4%
Charlotte (27)
15.4/26
-8.9%
3 Cincinnati (34)
9.2/23
+10.8%
Greenville-Spartanburg, S.C./Asheville N.C. (35)
12.5/21
-13.2%
4t Columbus (32)
8.9/22
-11.9%
Knoxville, Tenn. (58)
12.4/21
+19.2%
4t Louisville, Ky. (50)
8.9/21
-2.2%
Dayton, Ohio (59)
11.5/21
+12.7%
6 Milwaukee (33)
8.6/23
+11.7%
Birmingham, Ala. (40)
11.2/20
-12.5%
7t Knoxville, Tenn. (58)
8.1/16
-3.6%
7t 
Jacksonville (52)
9.6/16
+10.3%
7t Orlando (20)
8.1/18
-16.5%
7t 
Nashville (30)
9.6/17
+26.3%
9 Las Vegas (48)
7.9/16
-9.2%
Raleigh-Durham (29)
9.3/16
-5.1%
10 San Diego (26)
7.8/21
+8.3%
10 
Richmond, Va. (60)
9.2/17
-7.1%

RATINGS IN TOP 10 U.S. MARKETS

Indianapolis 500 Coca-Cola 600
Size* Market
Avg. rating/
share
Change Size* Market
Avg. rating/share
Change
1 New York
2.1/6
-25.00%
New York
1.3/3
18.20%
2 Los Angeles
5.2/15
-16.10%
Los Angeles
2.2/6
0.00%
3 Chicago
5.5/15
-39.60%
Chicago
2.2/5
-43.60%
4 Philadelphia
4.4/12
-38.90%
Philadelphia
2.9/6
-38.30%
5 Boston
3.0/11
-23.10%
Boston
3.2/7
-11.10%
6 San Francisco- Oakland-San Jose
4.1/14
-39.70%
San Francisco- Oakland-San Jose
1.9/6
-20.80%
7 Dallas-Fort Worth
5.1/13
-22.70%
Dallas-Fort Worth
3.9/8
-44.30%
8 Washington, D.C.
2.4/7
-29.40%
Washington, D.C.
4.4/10
-10.20%
9 Atlanta
4.2/10
-58.80%
Atlanta
7.8/14
-30.40%
10 Houston
5.4/11
-18.20%
10 
Houston
2.2/4
-8.30%

* Market size ranking among all U.S. markets by number of TV households.
Source: Nielsen Media Research, SportsBusiness Daily archives
Research by Katherine Johnson-Reid, SportsBusiness Daily

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