SBJ/June 12 - 18, 2006/Media

Nielsen weekly sports ranking

FOR THE WEEK OF 5/22/06 - 5/28/06

NASCAR TOPS INDY: Fox’s coverage of NASCAR’s Coca-Cola 600 during Memorial Day weekend averaged 5.61 million households, 15.8 percent fewer than last year’s record-setting audience but still tops for the week among network sports programs. That includes surpassing the 5.54 million households that tuned in earlier that Sunday for ABC’s Indianapolis 500 coverage. The audience for the IRL race was down 21.9 percent from last year.

Top 10 Network Sports Telecasts
Rank Net. Program Date Rating Share
Households Watching
(000s)
1 FOX NASCAR: NEXTEL CUP SERIES COCA-COLA 600 5/28
5.1
11
5,605
2 ABC IRL: INDIANAPOLIS 500 5/28
5.0
14
5,538
3 FOX NASCAR: COCA-COLA 600 PRERACE 5/28
3.2
9
3,524
4 ABC IRL: INDIANAPOLIS 500 PRERACE 5/28
2.7
9
2,995
5 FOX MLB: SATURDAY BASEBALL: REGIONAL COVERAGE 5/27
2.2
7
2,392
6 CBS GOLF: PGA TOUR FEDEX ST. JUDE CLASSIC (THIRD ROUND) 5/27
1.5
4
1,605
7 CBS GOLF: PGA TOUR FEDEX ST. JUDE CLASSIC (FINAL ROUND) 5/28
1.4
4
1,517
8 NBC GOLF: SENIOR PGA CHAMPIONSHIP (THIRD ROUND) 5/27
0.9
3
985
9 NBC GOLF: SENIOR PGA CHAMPIONSHIP (FINAL ROUND) 5/28
0.9
3
962
10 CBS FORMULA 1: MONACO GRAND PRIX 5/28
0.8
2
863


PLAYOFFS PULL IN CABLE CROWD: NBA playoff coverage scored nine of the 10 highest-rated cable sports programs for the May 22-28 week and the eight largest audiences for the week on cable overall. It wasn’t, however, the start of the conference finals that topped the week’s ranking. Scoring ahead of TNT’s Phoenix-Dallas Western Conference Finals coverage and ESPN’s Miami-Detroit Eastern Conference Finals coverage was TNT’s doubleheader of Game 7s for two Western semis: Dallas-San Antonio and the L.A. Clippers-Phoenix.

Top 10 Cable Sports Telecasts
(RATING)
Rank
Net
Program Date National Cov. Area Share
Households Watching
(000s)
1 TNT NBA PLAYOFFS: DALLAS-SAN ANTONIO, GAME 7 5/22
4.7
5.7
9
5,169
2 TNT NBA PLAYOFFS: L.A. CLIPPERS-PHOENIX, GAME 7 5/22
4.0
4.9
11
4,404
3 ESPN NBA PLAYOFFS: MIAMI-DETROIT, GAME 2 5/25
3.8
4.7
8
4,236
4 ESPN NBA PLAYOFFS: MIAMI-DETROIT, GAME 1 5/23
3.7
4.5
7
4,056
5 TNT NBA PLAYOFFS: PHOENIX-DALLAS, GAME 2 5/26
3.6
4.4
8
4,010
6 TNT NBA PLAYOFFS: PHOENIX-DALLAS, GAME 1 5/24
3.5
4.2
7
3,804
7 ESPN NBA PLAYOFFS: DETROIT-MIAMI, GAME 3 5/27
3.4
4.1
8
3,701
8 TNT NBA PLAYOFFS: DALLAS-PHOENIX, GAME 3 5/28
3.3
4.0
7
3,642
9 TNT INSIDE THE NBA PLAYOFFS 5/26
1.9
2.3
5
2,075
10 ESPN SPORTSCENTER LATE (11 P.M. ET) 5/23
1.8
2.2
4
1,978

Rating — Estimated percent of all TV households of persons tuned to a specific program source. One ratings point equals 1,096,000 homes.
Share — Estimated percent of all households using television at that time which are tuned to a specific program source.
Source: Nielsen Media Research

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