SBJ/June 12 - 18, 2006/Careerspeople

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  • 'Our world is about to change a little bit' after study, Belmont says

    Dan Belmont has joined The Marketing Arm and Millsport after seven years at Carat Specialist Communications Group. While at Carat, Belmont exposed the media agency to new ideas such as sponsorship, events and experiential marketing and helped its parent company acquire Velocity Sports and Entertainment. He spoke to staff writer Brandon McClung.

    Age: 43
    New title: Chief marketing officer, The Marketing Arm, and president, Millsport
    Previous job title: President, Carat Specialist Communications Group
    First job: Friendly’s restaurant
    College education: Bachelor of science, computer science, St. John’s University (1985)
    Resides: Dover, Mass., with wife Yvette and children Kristin, Scott and Oscar
    Grew up: Queens and Long Island, N.Y.
    Brand most admired: Apple
    Favorite vacation spot: Anywhere with great fishing
    Last book read: “Siddhartha,” by Hermann Hesse
    Favorite musicians: Drummer Bill Bruford and Simon Phillips (Belmont is a drummer and studied with noted teacher Norman Grossman)

    What’s the biggest risk you’ve taken in your career?

    Trying to bring sponsorship, events and experiential marketing inside the media agency world. It was something that hadn’t been done before. It made sense but would people really want it? It was a risk that paid off.

    What is your biggest professional accomplishment?

    First, it is a privilege being here in a leadership position at such a respected company, and to be a part of Omnicom is pretty cool. Second, I am the chairman for the Advertising Research Foundation Experiential Marketing Council, and we’re about to field a study that will change the way we plan, buy and measure live interaction with brands. It’s taken three years to get here and I think our world is about to change a little bit as a result of our effort.

    What is your biggest professional disappointment?

    Trying and failing is part of the job. You learn and you move on. However, the things that have hurt the most have probably been those few bad hires that haven’t delivered. After all, we are in the business of selling the collective effort of a large group of people, and there is a lot riding on everyone playing their part.

    What is one story you are continuing to watch in sports today?

    I work often in Dallas now and they have turned me into a Mavericks fan. They have had a great run, and I have really enjoyed watching them.

    So what do you think of Mark Cuban’s ownership style?

    You have to love it. You need characters in sports, and as an owner he is not afraid to get out there and play a role with his team.

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  • People

    Marketing
    Brian Becker and Scott Zeiger formed BASE Entertainment. Becker was chairman and chief executive officer of Clear Channel Entertainment, and Zeiger was founder and chairman of Clear Channel Entertainment’s Productions Group.

    Robin Morton, Alice Armstrong, Joan Hanscom and Kristen Reiss formed g4 Productions, an endurance sports marketing firm.

    Foxton
    TSE Sports and Entertainment hired Chuck Mycoff as vice president of hospitality. Mycoff worked for rEvolution Marketing.

    Helios Partners Inc. named Christopher Welton partner and chief executive officer.Welton was president and chief executive officer of Meridian Management SA.

    SportsMark Management Group hired Mark Foxton as senior director of strategic marketing. Foxton was regional director of sales for Live Nation.

    USM&P named Katrina Hughes regional manager. Hughes was president of Hughes, Majer and Associates.

    Media
    AOL hired Neal Scarbrough as general manager and editor of sports. Scarbrough was vice president and news editor for ESPN.

    CBS SportsLine promoted Alex Riethmiller to director of communications.

    McGillicuddy
    Gregg Winik is resigning as executive vice president of programming and executive producer for NBA Entertainment to form his own media company.

    Speed hired Francois McGillicuddy as vice president of finance. McGillicuddy was vice president of planning and administration for Rainbow Sports Networks.

    Spike TV promoted Brian Diamond to senior vice president of sports and specials.

    John Reardon, president and chief executive officer of Tribune Broadcasting, will take over as president and chief executive officer of Tribune Entertainment for Dick Askin, who recently retired.

    Motorsports
    Newly formed Carver Racing named Joe Whitley general manager, Joe Cullen director of sales and marketing and Tim Glase public relations representative.

    Sweet
    Powers
    Soccer
    Real Salt Lake’s senior director of corporate partnerships, John Kimball, assumed the role of vice president of business operations.

    The Chicago Fire hired Bill Sixsmith and Jon Swartz as direct marketing representatives.

    Sporting Goods and Apparel
    Pony International hired Rollen Jones as chief financial officer. Jones was vice president and general manger for TaylorMade-Adidas Golf Europe.

    Tennis
    Tennis Canada named Louis Borfiga vice president of high performance athlete development and Bob Brett high performance consultant.

    Other
    Planet Propaganda hired Joseph Jeremy Johnstone as a motion designer.

    Jet Set Sports named Peter Bambridge to the newly created position of vice president, client services.

    SunTrust Bank hired Jeff Bulger as a private financial adviser for its Charlotte Motorsports Banking Division.

    Right to Play named Mark Brender deputy director for Canada. Brender was a senior writer for The Hockey News.

    Awards and boards
    The National Turf Writers Association named Tom Law president and Tom Pedulla vice president.

    The National Association of Collegiate Directors of Athletics named Judy Sweet the recipient of the James J. Corbett Memorial Award and Jack Powers the recipient of the NACDA/NIT Athletics Director Award. Sweet is senior vice president for championships and senior women’s administrator at the NCAA, and Powers is former executive director of the National Invitation Tournament.

    McCain
    The United States Sports Academy named U.S. Sen. John McCain the recipient of the Theodore Roosevelt Meritorious Award.

    Cheryl DeLeonardis, president of Ocean 2 Ocean Productions, received two Telly Awards for her production of the opening video presentations for the Legends for Charity Luncheons.

    Warschawski received a Gold Sabre award for its work with Under Armour and was named Small Agency of the Year for the United States.

    Ashworth Inc. named David Meyer and Peter Weil to its board of directors. Meyer is managing member of Knights-point Partners, and Weil is a partner at Lighthouse Retail Group.

    The National Council of Youth Sports named Mike Millay to its board of directors. Millay is director of sports events for Disney’s Wide World of Sports. The National Association of Sports Commissions named John Bisignano chairman. Bisignano is manager of new business development for Disney’s Wide World of Sports.

    People news
    To have your personnel announcements included in the People section, please send information and photos to Brandon McClung at 120 W. Morehead St., Suite 310, Charlotte, NC 28202, or e-mail them to careers@sportsbusinessjournal.com. Electronic photos must be a jpg or tiff file for Macintosh, 2.25 inches wide at 300 dpi. Color only, please. News items may also be sent via fax to (704) 973-1401. If you have questions, call (704) 973-1425.

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