SBJ/May 29 - June 4, 2006/This Weeks News

Fans keep tabs on teams with Real Time alerts

The NBA is developing another wireless content venture to distribute information in near real-time, focusing on nongame activities of the players and teams in next month’s NBA Finals.

Through its NBA Finals Real Time product, the league will send to fans eight to 12 bulletins per day, featuring text and photos, with updates of ancillary activities such as shootarounds, team planes departing and arriving, and players’ daytime interaction with fans and coaches.

The messages, funded in part by longtime league sponsor Sprite, builds upon existing league efforts in which game updates, stats and photos are sent to the mobile devices of fans, as well as blogs and updates on

“We’re attempting to get behind the scenes to tell the entire story of the Finals as it happens and not just the games within the Finals,” said Steve Grimes, NBA senior director of interactive services. “We’re trying to push that additional step closer to where the fans are experiencing the Finals right along with the players.”

The latest service is free to users signing up at

— Eric Fisher

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