First Look podcast: World Congress 2017 PBC plots path to maximize distribution NBA Turnstile Tracker Baseball returns to Kinston, N.C. David Stern investing in tech startups NBA regular season sees ratings drop Faces and Places at World Congress Are sponsors wary of outspoken athletes? On Deck With: Mike Unger, USA Swimming Labor & Agents: Rosenthal takes charge
Upcoming Conferences and Events
May 31 - Jun 1
SBJ/April 17 - 23, 2006/This Weeks News
Boston U. to produce lacrosse podcasts
Published April 17, 2006
Boston University plans to produce video highlight podcasts of an upcoming NCAA championship it will host, which a BU official said would make it the first school to do so.
Video highlights will be available online and
available for free downloads to iPods.
BU plans to use footage licensed by Denver-based Thought Equity, which manages the NCAA’s non-live video content.
Collet said the effort is a worthwhile endeavor even if the Terriers, ranked No. 11 nationally as of April 13, aren’t playing. She said the podcasts should draw BU fans to the Terriers’ Web site, where they can shop for apparel, and should generate more interest in BU teams overall.
“We’re the host, and our fan base is interested in what happens at BU,” Collet said. “We want to provide them BU athletic content any way we can.”
Collet plans to produce at least one highlight podcast from a BU women’s lacrosse game in preparation for the national semis and final, probably in early May.
BU earlier this year produced highlight packages of three men’s hockey games and a seven-minute season highlight segment. BU had free access to footage for the first two hockey games, which were not broadcast, and paid the NCAA and Thought Equity $450 per 30 seconds of footage for the third game, an NCAA tournament quarterfinal. As of April 11, 19,500 fans had subscribed to view the free hockey podcasts.