SBJ/April 17 - 23, 2006/This Weeks News

Boston U. to produce lacrosse podcasts

Boston University plans to produce video highlight podcasts of an upcoming NCAA championship it will host, which a BU official said would make it the first school to do so.

Video highlights will be available online and
available for free downloads to iPods.
BU hosts the Division I women’s lacrosse semifinals and final May 26-28. Associate athletic director Becky Collet plans to produce highlight segments of three to four minutes in length for those games, then post them shortly after each game on the BU athletic department Web site ( and upload them to iTunes’ podcast section. They will be available for free downloading from there.

BU plans to use footage licensed by Denver-based Thought Equity, which manages the NCAA’s non-live video content.

Collet said the effort is a worthwhile endeavor even if the Terriers, ranked No. 11 nationally as of April 13, aren’t playing. She said the podcasts should draw BU fans to the Terriers’ Web site, where they can shop for apparel, and should generate more interest in BU teams overall.

“We’re the host, and our fan base is interested in what happens at BU,” Collet said. “We want to provide them BU athletic content any way we can.”

Collet plans to produce at least one highlight podcast from a BU women’s lacrosse game in preparation for the national semis and final, probably in early May.

BU earlier this year produced highlight packages of three men’s hockey games and a seven-minute season highlight segment. BU had free access to footage for the first two hockey games, which were not broadcast, and paid the NCAA and Thought Equity $450 per 30 seconds of footage for the third game, an NCAA tournament quarterfinal. As of April 11, 19,500 fans had subscribed to view the free hockey podcasts.

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