SBJ/March 27 - April 2, 2006/SBJ In Depth

World Congress of Sports


On Tuesday and Wednesday of this week, the leaders of the sports industry will gather in New York to discuss where the business is today and where it’s going. In the following pages, we set the table for that discussion with a comprehensive look at the sports marketplace.

We all may know the business continues to grow rapidly, led in part by emerging distribution platforms for content, and ever-growing values for sponsorship and television rights. But did you know that gate receipts have actually grown faster than any other revenue sector for U.S. sports properties over the last five years? Or did you know that lacrosse is the fastest-growing sport at the high school level, while youth participation in skateboarding was actually down from 2000 to 2004?

What sports championship attracts the highest percentage of teen viewers? How has sports fared compared with movies or amusement parks over the last five years? What new media platform is on the steepest growth curve? What advertising sector has grown fastest in sports over the last two years? (If you said Internet, you’d be wrong.)

To complete this section, Street & Smith’s SportsBusiness Journal has drawn from a wide variety of sources, ranging from consulting firms to advertising agencies to research companies, all mixed with our own analysis. The results not only will surprise you, but offer a more detailed sense of the state of the market than any statistics package ever before assembled.

This information also will serve as fodder for our panelists at this week’s Octagon/Street & Smith’s World Congress of Sports, each of whom is listed in the ensuing pages.

This is the scorecard for our industry, the standings and the statistics that paint the total picture of the sports business in the year 2006.

Sections:

The changing face of the U.S. market
The changing sponsorship, advertising and marketing model
Sports properties, brands and Hollywood
Predictions: What lies ahead on the sports media landscape?
Internet bubble two? Risks and rewards of the dot-com comeback
Sports as a global language: The market for global sports and events
What are today's youth playing and watching?


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