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SBJ/March 20 - 26, 2006/Media
Nielsen weekly sports ranking
Published March 20, 2006
TIGER WINS, BUT RATINGS TAMED: NBC’s weekend coverage of the Ford Championship at Doral, featuring a Tiger Woods victory, averaged 4.54 million households, down 4.3 percent from the network’s 2005 coverage. More than 4.07 million households tuned in for Saturday’s third-round coverage, that round’s biggest audience since 1985. Sunday’s final round was watched by 5.01 million households, down 16.5 percent from last year.
| Top 10 Network Sports Telecasts | ||||||
| Rank | Net. | Program | Date | Rating | Share |
Households Watching (000s) |
|---|---|---|---|---|---|---|
| 1 | NBC | PGA: FORD CHAMP. AT DORAL (FINAL ROUND) | 3/5 |
4.5 |
10 |
5,012 |
| 2 | NBC | PGA: FORD CHAMP. AT DORAL (THIRD ROUND) | 3/4 |
3.7 |
9 |
4,074 |
| 3 | FOX | NASCAR: BUSCH SERIES TELCEL-MOTOROLA 200 | 3/5 |
3.4 |
8 |
3,784 |
| 4 | CBS | NCAA BASKETBAL: VILLANOVA-SYRAC./FLA.-KY. | 3/5 |
2.2 |
6 |
2,387 |
| 5 | ABC | NBA: PHOENIX-DALLAS | 3/5 |
2.0 |
4 |
2,255 |
| 6 | CBS | NCAA BASKETBALL: LOUISVILLE-UCONN | 3/4 |
1.8 |
5 |
1,957 |
| 7 | NBC | SPECIAL: AMERICAN CUP GYMNASTICS | 3/4 |
1.6 |
5 |
1,785 |
| 8 | CBS | NCAA BASKETBALL: ILLINOIS-MICHIGAN STATE | 3/4 |
1.6 |
5 |
1,776 |
| 9 | ABC | NBA: INDIANA-PHILADELPHIA | 3/5 |
1.6 |
4 |
1,709 |
| 10 | CBS | NCAA BASKETBALL: UCLA-STANF./N.C. ST.-WAKE F. | 3/4 |
1.4 |
3 |
1,568 |
TOBACCO ROAD HIGH: ESPN’s Saturday prime-time North Carolina-Duke game set a record for the largest men’s college basketball audience in ESPN’s 26-year history, drawing an average of 3.13 million households. The game was also the network’s fourth most-watched basketball game of any kind. It generated cable’s ninth-biggest audience of the week and topped sister network ABC’s prime time offering of “A Beautiful Mind” by 50,000 households.
| Top 10 Cable Sports Telecasts | |||||||
|
(RATING) |
|||||||
|---|---|---|---|---|---|---|---|
| Rank |
Net |
Program | Date | National | Cov. Area | Share |
Households Watching (000s) |
| 1 | ESPN | NCAA BASKETBALL: NORTH CAROLINA-DUKE | 3/4 | 2.8 |
3.5 |
6 |
3,134 |
| 2 | ESPN | NCAA BASKETBALL: DUKE-FLORIDA STATE | 3/1 | 1.5 |
1.8 |
3 |
1,654 |
| 3 | ESPN | SPORTSCENTER LATE (11 P.M. ET) | 3/4 | 1.3 |
1.6 |
3 |
1,449 |
| 4 | TNT | NBA: DALLAS-SAN ANTONIO | 3/2 | 1.3 |
1.6 |
3 |
1,416 |
| 5 | ESPN | NCAA BASKETBALL: PITTSBURGH-WEST VIRGINIA | 2/27 | 1.1 |
1.3 |
2 |
1,177 |
| 6 | ESPN | COLLEGE GAMEDAY (8 P.M. ET) | 3/4 | 1.0 |
1.3 |
2 |
1,139 |
| 7 | ESPN | NCAA BASKETBALL: OKLAHOMA ST.-OKLAHOMA | 2/27 | 1.0 |
1.2 |
2 |
1,103 |
| 8 | ESPN | NBA: PHILADELPHIA-HOUSTON | 3/1 | 0.9 |
1.1 |
2 |
1,011 |
| 9 | ESPN | NCAA BASKETBALL: ILLINOIS-MINNESOTA | 2/28 | 0.9 |
1.1 |
2 |
980 |
| 10 | SPIKE | ULTIMATE FIGHTER UNLEASHED | 2/27 | 0.9 |
1.1 |
2 |
969 |
Rating — Estimated percent of all TV households of persons tuned to a specific
program source. One ratings point equals 1,102,000 homes.
Share — Estimated percent of all households using television at that time which
are tuned to a specific program source.
Source: Nielsen Media Research
