SBJ/March 20 - 26, 2006/Media

Nielsen weekly sports ranking

TIGER WINS, BUT RATINGS TAMED: NBC’s weekend coverage of the Ford Championship at Doral, featuring a Tiger Woods victory, averaged 4.54 million households, down 4.3 percent from the network’s 2005 coverage. More than 4.07 million households tuned in for Saturday’s third-round coverage, that round’s biggest audience since 1985. Sunday’s final round was watched by 5.01 million households, down 16.5 percent from last year.

Top 10 Network Sports Telecasts
Rank Net. Program Date Rating Share
Households Watching
(000s)
1 NBC PGA: FORD CHAMP. AT DORAL (FINAL ROUND)
3/5
4.5
10
5,012
2 NBC PGA: FORD CHAMP. AT DORAL (THIRD ROUND)
3/4
3.7
9
4,074
3 FOX NASCAR: BUSCH SERIES TELCEL-MOTOROLA 200
3/5
3.4
8
3,784
4 CBS NCAA BASKETBAL: VILLANOVA-SYRAC./FLA.-KY.
3/5
2.2
6
2,387
5 ABC NBA: PHOENIX-DALLAS
3/5
2.0
4
2,255
6 CBS NCAA BASKETBALL: LOUISVILLE-UCONN
3/4
1.8
5
1,957
7 NBC SPECIAL: AMERICAN CUP GYMNASTICS
3/4
1.6
5
1,785
8 CBS NCAA BASKETBALL: ILLINOIS-MICHIGAN STATE
3/4
1.6
5
1,776
9 ABC NBA: INDIANA-PHILADELPHIA
3/5
1.6
4
1,709
10 CBS NCAA BASKETBALL: UCLA-STANF./N.C. ST.-WAKE F.
3/4
1.4
3
1,568


TOBACCO ROAD HIGH: ESPN’s Saturday prime-time North Carolina-Duke game set a record for the largest men’s college basketball audience in ESPN’s 26-year history, drawing an average of 3.13 million households. The game was also the network’s fourth most-watched basketball game of any kind. It generated cable’s ninth-biggest audience of the week and topped sister network ABC’s prime time offering of “A Beautiful Mind” by 50,000 households.

Top 10 Cable Sports Telecasts
(RATING)
Rank
Net
Program Date National Cov. Area Share
Households Watching
(000s)
1 ESPN NCAA BASKETBALL: NORTH CAROLINA-DUKE 3/4
2.8
3.5
6
3,134
2 ESPN NCAA BASKETBALL: DUKE-FLORIDA STATE 3/1
1.5
1.8
3
1,654
3 ESPN SPORTSCENTER LATE (11 P.M. ET) 3/4
1.3
1.6
3
1,449
4 TNT NBA: DALLAS-SAN ANTONIO 3/2
1.3
1.6
3
1,416
5 ESPN NCAA BASKETBALL: PITTSBURGH-WEST VIRGINIA 2/27
1.1
1.3
2
1,177
6 ESPN COLLEGE GAMEDAY (8 P.M. ET) 3/4
1.0
1.3
2
1,139
7 ESPN NCAA BASKETBALL: OKLAHOMA ST.-OKLAHOMA 2/27
1.0
1.2
2
1,103
8 ESPN NBA: PHILADELPHIA-HOUSTON 3/1
0.9
1.1
2
1,011
9 ESPN NCAA BASKETBALL: ILLINOIS-MINNESOTA 2/28
0.9
1.1
2
980
10 SPIKE ULTIMATE FIGHTER UNLEASHED 2/27
0.9
1.1
2
969

Rating — Estimated percent of all TV households of persons tuned to a specific program source. One ratings point equals 1,102,000 homes.
Share — Estimated percent of all households using television at that time which are tuned to a specific program source.
Source: Nielsen Media Research

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