SBJ/March 20 - 26, 2006/Marketingsponsorship

Woodward to handle Miller’s media and marketing assets

Jackie Woodward played a key role in
developing McDonald’s marketing efforts.
Miller Brewing Co. has hired Jackie Woodward to serve as vice president of programming, media and marketing assets.

Woodward, who will report to Miller in April, has been serving as vice president of global brand business for McDonald’s Corp.

Woodward will report directly to Tom Long, Miller’s chief marketing officer.

The hiring of Woodward comes as Miller is reorganizing its marketing services business, which has been renamed and is now called “programming, media and marketing assets.” The new name more appropriately reflects the scope and work of the unit as Miller seeks to increase brand equity, sales and key business partnerships, according to Miller management.

Woodward held a variety of positions at McDonald’s and played a key role in developing the company’s marketing efforts for the 2006 Winter Olympics, the 2006 Academy Awards and the upcoming World Cup.

Prior to her stint at McDonald’s, Woodward served as vice president of marketing for Ultimatebid.com, an online auction site.

Rich Rovito writes for The Business Journal of Milwaukee.

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