‘Daytona Day’ back with new activation MLS sponsor loyalty: Coke bubbles up Baker to chair sports group at O’Melveny Suns’ strategy? Take a look (in VR) IndyCar steers marketing toward digital NBPA bets on power of its stars Coast to Coast How Clemson nails it on social media Fewer seats mean greater value in Miami CFP notebook: More Culpepper
SBJ/March 6 - 12, 2006/This Weeks News
Source: Charlotte wins NASCAR Hall
Published March 6, 2006
NASCAR is scheduled to announce today that Charlotte has won the yearlong race to land the sport’s Hall of Fame, multiple sources said.
Charlotte initially beat out Kansas City and Richmond, Va., before finally edging Atlanta and Daytona Beach, Fla.
“It’s a done deal,” one source said. “Charlotte’s got it.”
The announcement is scheduled to take place this afternoon in Charlotte, and the City Council will likely complete the deal in a meeting this evening.
Charlotte’s winning proposal consisted of a $137.5 million downtown building that would be primarily paid for through a 2 percentage point increase in Mecklenburg County’s tax on hotel rooms, as well as contributions from state government and local companies.
City officials are expecting at least 400,000 people to visit the museum each year and an annual economic impact of $100 million.