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SBJ/March 6 - 12, 2006/This Weeks News
Outback titles senior men’s tennis tour
Published March 6, 2006
Outback Steakhouse will be the title sponsor of the newly launched senior men’s tennis circuit, which plans to expand to several cities in the coming years.
The first full season of what will be called the Outback Champions Series begins this week in Naples, Fla. Tennis hall of famer Jim Courier’s InsideOut Sports and Entertainment created the circuit late last year, hoping to pick up where an older series had left off before it folded in 2001.
Outback has a two-year deal, with an option for a third. Financial terms were not disclosed.
“This is a nice wind at our back as we launch this year,” Courier said.
Outback, as part of its deal, will have its logo on net posts, player and umpire chairs and, in some cases, painted on the court.
Outback’s vice president of marketing and advertising, Fulton Smith-Sykes, cited the series’ charity effort as a principal reason behind the sponsorship. The baby-boomer crowds that might go to see the tennis legends would also be an attractive demographic for the steak chain.