SBJ/January 9 - 15, 2006/Media

Torino Games Countdown

NBC’s pre-Olympics coverage began last month with a number of qualifying events. Its Dec. 10-11 broadcast of “Ice 2005” was a taped special featuring luge, bobsled, skeleton and curling qualifying events.

Date (ET) Avg. rating No. of HHs (000s)
Dec. 10 (4 p.m.) 1.3 1,462
Dec. 11 (4 p.m.) 1.1 1,171
TOTAL 1.2 1,320
PRIOR* 1.0 1,100

* Marks for NBC’s comparable “Verizon Challenge” event on Dec. 8, 2001. Sources: SportsBusiness Journal archives, Nielsen Media Research

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