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SBJ/January 9 - 15, 2006/Media
Torino Games Countdown
Published January 9, 2006
NBC’s pre-Olympics coverage began last month with a number of qualifying events. Its Dec. 10-11 broadcast of “Ice 2005” was a taped special featuring luge, bobsled, skeleton and curling qualifying events.
| Date (ET) | Avg. rating | No. of HHs (000s) |
|---|---|---|
| Dec. 10 (4 p.m.) | 1.3 | 1,462 |
| Dec. 11 (4 p.m.) | 1.1 | 1,171 |
 TOTAL |
1.2 | 1,320 |
| PRIOR* |
1.0 | 1,100 |
* Marks for NBC’s comparable “Verizon Challenge” event on Dec. 8, 2001. Sources: SportsBusiness Journal archives, Nielsen Media Research
