SBJ/January 9 - 15, 2006/Media

MSpot bringing sports talk from around the country to mobile phone customers

MSpot, a California-based wireless entertainment company, will introduce a battery of sports radio offerings this week for mobile phone users.

The radio content, including shows from Sporting News Radio and sports talk stations in about 20 top metro markets, will be streamed in nearly real time, with a 15- to 25-second delay due to encoding.

Though not ostensibly designed to compete against satellite radio companies Sirius and XM Radio, MSpot similarly trades in commercial-free, specifically formatted audio content for consumers frustrated by the limitations of traditional terrestrial radio. The content will be sold by Sprint as a $5.95 per month a la carte service to its PCS phone customers, but MSpot is actively seeking out other cell-phone carriers.

“The cell phone is one of those devices you have with you from the moment you wake up in the morning to when you go to bed,” said Daren Tsui, MSpot chief executive. “But what we’re also able to offer is a combination of live, streaming audio and on-demand, looped programming. It makes for a much greater level of interactivity.”

The sports content joins music, news and talk offerings already being sold by MSpot, as well as a separate movie service that streams full-length features to cell phones. In the Sprint-MSpot deal for the sports content, MSpot pays royalties to all of the content owners and then shares the monthly user fees with Sprint.

“MSpot Sports allows our listeners the opportunity to stay connected with our programming like never before,” said Clancy Woods, Sporting News Radio president.

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