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SBJ/January 9 - 15, 2006/Media
Ad Tracker - Chicago Bulls
Published January 9, 2006
Agency: DiMeo & Co.
Tag line: “You Gotta Be There!”
Media: Campaign features TV, radio, newspapers, billboards, bus
backs, direct mail, telemarketing and e-marketing efforts. The campaign is supported
by 16 full-time, in-house telemarketers for season- and group-ticket sales.
Time line: The campaign began July 5 and runs through April. Approximately
90 percent of the TV and newspaper budget was scheduled for August through November,
the prime selling period for season and group tickets.
Target: “You Gotta Be There!” aims to create urgency to buy tickets
for what’s considered the next great run of basketball in Chicago as well as
highlighting the fun and excitement of attending Bulls games.
Sample ads: Three spots feature dramatic highlights of Bulls players,
along with a voice-over that recalls the Bulls of the late ’80s and the team’s
subsequent sellout streak of 610 games during their championship years.
To view the ads in full, see www.sportsbusinessjournal.com.
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