League to bring U.S. back to velodrome AutoTrader.com renews with NBA Breaking Ground: NHRA looks to Paciolan Nike’s Converse sues 31 companies PowerBar narrows sponsorship focus From the Field of Information Management Roc Nation in acquisition mode End the one-size-fits-all approach How brands can reach the two Brazils Pete D’Alessandro
Upcoming Conferences and Events
SBJ/January 9 - 15, 2006/Media
Ad Tracker - Chicago Bulls
Published January 9, 2006
Agency: DiMeo & Co.
Tag line: “You Gotta Be There!”
Media: Campaign features TV, radio, newspapers, billboards, bus backs, direct mail, telemarketing and e-marketing efforts. The campaign is supported by 16 full-time, in-house telemarketers for season- and group-ticket sales.
Time line: The campaign began July 5 and runs through April. Approximately 90 percent of the TV and newspaper budget was scheduled for August through November, the prime selling period for season and group tickets.
Target: “You Gotta Be There!” aims to create urgency to buy tickets for what’s considered the next great run of basketball in Chicago as well as highlighting the fun and excitement of attending Bulls games.
Sample ads: Three spots feature dramatic highlights of Bulls players, along with a voice-over that recalls the Bulls of the late ’80s and the team’s subsequent sellout streak of 610 games during their championship years.
To view the ads in full, see www.sportsbusinessjournal.com.