SBJ/November 21 - 27, 2005/Media
ESPN targets NBA as next mobile video deal
Published November 21, 2005
With mobile video deals in hand with Major League Baseball and the NHL, ESPN now has its sights set on the NBA.
ESPN wants the NBA to follow the NHL and MLB to its new line of cell phones.
“We’ve always been able to work something out with the NBA, and I’m very hopeful in this instance, too,” Skipper said.
Brenda Spoonemore, senior vice president of interactive services for NBA Entertainment, confirmed that the league has been talking to ESPN regarding mobile rights. Earlier this month, ESPN struck a deal with the NHL to put video highlights on Mobile ESPN, as well as ESPN.com and its broadband service, ESPN 360. That followed an eight-year, $240 million deal with MLB Advanced Media announced last summer.
The Mobile ESPN phones are to debut nationally in February. ESPN projects a subscriber base of at least 200,000 by the end of 2006.