SBJ/October 24 - 30, 2005/Media

Time NASCAR magazine is still sitting in neutral

Racing Fan, a glossy, photo-oriented NASCAR magazine launched by Time Inc. in the spring, is idling on pit road.

Publishing and advertising sources said the project has been put on hold indefinitely by publisher Time4Media, the division of Time Inc. behind major enthusiast titles such as Popular Science and Field & Stream.

Time4Media spokeswoman Samara Mormar said, “No final determination has been made. … We’re continuing to evaluate it.”

The hallmark of Racing Fan was colorful photos splashed across full pages — the last issue’s cover was a graphic depiction of a crash. The magazine published two issues, in March and May, with a print run of 250,000 for each. Time4Media would not say how many were sold.

Andrew Grossman is a writer in New York.

Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug