Coast to Coast PBR positions Vegas event as a ‘major’ MLB Turnstile Tracker MASN case returns to the courtroom Ebersol stands by critique of Conan Pac-12 presents new model to ADs In rebranding, the Bucks aren’t stopping here New NYRR chief puts focus on running Bums get their bleachers back RTA gets access to NASCAR data
Upcoming Conferences and Events
SBJ/October 24 - 30, 2005/Media
Ad Tracker: Atlanta Thrashers
Published October 24, 2005
Agency: Blue Sky Agency
Tag lines: Welcome to Blueland, A City Will Become A Nation, and Are You True Blue?
Media: Television spots on Comcast, other male-targeted channels and programming; radio spots on WCNN 680 the Fan, 99X, Q-100, DAVE FM, Star 94 and other stations; print ads in the Atlanta Journal-Constitution, Gwinnett Daily Post, Marietta Daily Journal, Creative Loafing and Score Atlanta; billboards; and a guerrilla campaign in which 250 Blueland flags were attached to telephone poles in metro Atlanta.
Time line: Began in September 2005 and will run through the season.
Target: Loyal fans and interested new fans in the 18-54 age demographic.
Sample ads: Groups of Thrashers players are making epic journeys through the Arctic to arrive at the arena a la “Lord of the Rings.”
Editor’s note: Ad Tracker is a feature of SportsBusiness Journal that shines the spotlight on teams’ local advertising creatives. To share the elements of your team’s campaign, please send information and video to Ryan Baucom at: email@example.com.