SBJ/October 24 - 30, 2005/Media

Ad Tracker: Atlanta Thrashers

Agency: Blue Sky Agency

Tag lines: Welcome to Blueland, A City Will Become A Nation, and Are You True Blue?

Media: Television spots on Comcast, other male-targeted channels and programming; radio spots on WCNN 680 the Fan, 99X, Q-100, DAVE FM, Star 94 and other stations; print ads in the Atlanta Journal-Constitution, Gwinnett Daily Post, Marietta Daily Journal, Creative Loafing and Score Atlanta; billboards; and a guerrilla campaign in which 250 Blueland flags were attached to telephone poles in metro Atlanta.

Time line: Began in September 2005 and will run through the season.

Target: Loyal fans and interested new fans in the 18-54 age demographic.

Sample ads: Groups of Thrashers players are making epic journeys through the Arctic to arrive at the arena a la “Lord of the Rings.”

Editor’s note: Ad Tracker is a feature of SportsBusiness Journal that shines the spotlight on teams’ local advertising creatives. To share the elements of your team’s campaign, please send information and video to Ryan Baucom at: rbaucom@sportsbusinessjournal.com.

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