Upcoming Conferences and Events
SBJ/September 26 - October 2, 2005/SBJ In Depth
League sponsor directory
Published September 26, 2005
| MLB | ||
| Partner (brand) | Category |
Partner
since
|
| Ameriquest Capital Corp. | Mortgage company |
2004
|
| Anheuser-Busch | Malt beverage |
1980
|
| Bank of America | Bank |
2004
|
| Century 21 | Real estate |
1999
|
| DHL Holdings USA | Shipping and logistics provider |
2005
|
| PepsiCo. (Gatorade) | Isotonic beverage |
1990
|
| General Mills (Wheaties) | Breakfast cereal |
2005
|
| General Motors (Chevrolet) | Vehicle |
2005
|
| Gillette | Men’s, women’s grooming products/batteries |
1939
|
| Home Depot | Home improvement |
2005
|
| John Hancock Fin. Services | Insurance (except auto) and financial services |
1999
|
| MasterCard | Credit card |
1997
|
| MBNA | Affinity card |
1997
|
| Nike | Authentic Collection supplier |
2004
|
| Pepsi-Cola | Non-alcoholic, non-isotonic, non-dairy beverage |
1997
|
| Pfizer (Viagra) | Men’s health |
2002
|
| Taco Bell | Fast-food restaurant |
2004
|
| XM Satellite Radio | Satellite radio |
2005
|
| NFL | ||
| Partner (brand) | Category |
Partner
since
|
| Burger King | Fast-food restaurant |
2005
|
| Campbell’s | Soup, canned pasta, tomato food sauces |
1998
|
| Canon USA | Cameras & equipment, binoculars/field glasses |
1984
|
| Dairy Management (Got Milk?) | Dairy, milk, yogurt, cheese |
2003
|
| FedEx | Worldwide delivery service |
2000
|
| Frito-Lay | Salty snack |
2000
|
| PepsiCo. (Gatorade) | Isotonic beverage |
1983
|
| General Motors | Car & passenger truck |
2001
|
| IBM | Computer hardware, software & IT services |
2003
|
| Masterfoods | (Snickers) Chocolate & non-chocolate confectionery |
2002
|
| MBNA | NFL & team-identified credit cards |
1995
|
| Molson Coors Brewing
Co. (Coors Light) |
Beer |
2002
|
| Motorola | Wireless telecom equipment |
1999
|
| News America | Super Bowl insert |
1979
|
| PepsiCo. (Diet Pepsi) | Soft drink |
2002
|
| Procter & Gamble (Prilosec) | Heartburn medication |
2005
|
| Schering-Plough (Levitra) | Pharmaceutical |
2003
|
| Southwest Airlines | Airline |
1997
|
| Sprint Nextel | Wireless telecommunication service |
2005
|
| PepsiCo. (Tropicana) | Juice |
2002
|
| Visa | Payment systems services |
1995
|
| NBA (2004-05) | ||
| Partner (brand) | Category |
Partner
since
|
| Adidas | Footwear |
2002
|
| America Online | Internet media company |
2000
|
| American Express | Charge and credit card |
1995
|
| Anheuser-Busch (Budweiser) | Beer |
1998
|
| Coca-Cola Co. (Sprite) | Soft drink |
1986
|
| Dell | Computer hardware |
2002
|
| Gatorade | Isotonic beverage |
1984
|
| Dairy Management (Got milk?) | Dairy |
2000
|
| Lego | Construction-based figures |
2002
|
| MBNA | Affinity card |
2002
|
| McDonald’s | Fast-food restaurant |
1990
|
| Nestle | Chocolate and confections |
1992
|
| Nike | Footwear |
1992
|
| Nokia | Telecommunications |
2004
|
| Novartis (Lamisil) | Athlete’s foot remedy |
2000
|
| RadioShack | Consumer electronics |
2004
|
| Reebok | Apparel/footwear |
2001
|
| Southwest Airlines | Airline |
2003
|
| Toyota | Automotive |
2005
|
| Verizon Wireless | Wireless service provider |
2002
|
| NHL | ||
| Partner (brand) | Category |
Partner
since
|
| Anheuser-Busch (Bud Light)* | Official beer/beer** |
1994
|
| Bell Canada*** | Direct-to-home satellite service |
1999
|
| Bell Mobility*** | Mobile services |
1999
|
| Bell Sympatico*** | High-speed Internet services |
NA
|
| Best Buy | Electronic retail store |
2004
|
| Coca-Cola | Soft drink^ |
1989
|
| Coca-Cola Co. (Powerade) | Sports drink^^ |
1997
|
| Colgate-Palmolive (Mennen)*** | Deodorant & anti-perspirant |
1996
|
| DaimlerChrysler (Dodge) | Vehicle/automotive/preferred vehicle^ |
1995
|
| Imperial Oil (Esso)*** | Gasoline^ |
1999
|
| Gillette (Duracell)*** | Battery |
2001
|
| Home Depot*** | Home improvement |
2003
|
| Kraft*** | Cracker/cookie/snack mix^ |
1989
|
| Labatt Breweries*** | Beer sponsor** |
1998
|
| MasterCard | Credit card/payment system/debit card^ |
1995
|
| MBNA Corp.* | Credit card issuer |
1995
|
| McDonald’s*** | Fast-food restaurant |
1993
|
| MSN | Exclusive Internet service |
2001
|
| Sirius Satellite Radio | Exclusive satellite radio |
2005
|
| Sprint Nextel* | Wireless telecom service provider^ |
2000
|
| Starwood Hotels and | Hotels and resorts^ |
2003
|
| Resorts Worldwide | ||
| * Rights limited to U.S. only | ||
| ** Anheuser-Busch and Labatt are official beer sponsors, but A-B has “Official Beer” status. | ||
| *** Rights limited to Canada only | ||
| ^ Partnership extends to NHLPA | ||
| ^^ Partnership extends to NHLPA and individual teams | ||
| NASCAR | ||
| Partner (brand) | Category |
Partner
since
|
| Allstate | Insurance |
2005
|
| America Online | Internet service provider/instant messenger/e-mail |
2001
|
| Anheuser-Busch (Budweiser/Busch) | Beer/series sponsor |
1988
|
| AutoZone | Series sponsor |
2004
|
| Best Western | Hotel |
2004
|
| Raybestos (Brake parts) | Brakes/Northwest Series title sponsor |
1996
|
| Centrix Financial | Auto finance partner |
2004
|
| Checkers Drive-In Restaurants (Checkers/Rally’s) | Drive-through and burger |
2005
|
| Coca-Cola | Soft drink |
1998
|
| Coca-Cola Co. (Dasani) | Water |
2002
|
| Coca-Cola Co. (Minute Maid/Powerade) | Juice/sports beverage |
2003
|
| DaimlerChrysler (Dodge Charger) | Passenger car |
2002
|
| Daytona USA | Attraction |
1998
|
| Domino’s Pizza | Pizza delivery |
2003
|
| DuPont Automotive | Finish |
1993
|
| Eastman Kodak | Imaging partner |
1987
|
| Exide | Automotive battery |
1997
|
| Exxon Mobil | Lubricant/motor oil |
2003
|
| Featherlite (Vantare) | Trailers and luxury coaches |
1992
|
| Ford (Ford Trucks) | Truck |
1998
|
| General Dynamics (Gulfstream Aerospace Corp.) |
Sponsor |
2005
|
| General Motors (Chevrolet Monte Carlo) | Pace car |
2003
|
| Gillette | Shaving product |
2004
|
| Gillette (Duracell) | Alkaline battery |
2004
|
| GlaxoSmithKline (Goody’s) | Pain reliever |
1977
|
| Goodyear Tire & Rubber | Exclusive tire supplier |
1997
|
| Home Depot | Home improvement warehouse |
1999
|
| International Truck & Engine Co. | Industrial tractor |
2001
|
| Kellogg’s | Breakfast food/cereal |
1991
|
| Levi Strauss (Levi Signature) | Partner |
2004
|
| Office Depot | Sponsor/office supply/products provider |
2005
|
| Oral-B Laboratories | Oral care products |
2004
|
| Procter & Gamble (Old Spice) | Antiperspirant and deodorant |
2004
|
| Sears (Craftsman Tools) | Tools |
1990
|
| Sprint Nextel | Series sponsor |
2004
|
| Sunoco | Fuel |
2004
|
| Sunoco (APlus) | Convenience store |
2004
|
| SunTrust Banks | Bank |
2004
|
| Toyota | Partner/manufacturer |
2003
|
| U.S. Army | Military service |
2004
|
| UPS | Delivery service |
2000
|
| Visa | Credit card |
1999
|
| XM Satellite Radio | Exclusive satellite radio service |
2001
|
| PGA Tour | ||
| Unless otherwise noted, the following companies are the official listed sponsors of both the PGA Tour and The Champions Tour. | ||
| Partner (brand) | Category |
Partner
since
|
| Accusplit | Pedometer service |
2004
|
| Anheuser-Busch (Michelob Light) | Beer |
1994
|
| Anheuser-Busch (O’Doul’s) | Non-alcoholic beer |
1994
|
| AstraZeneca (Crestor) | Cholesterol lowering medication |
2004
|
| Bombardier | Private aviation solutions provider |
2002
|
| Boston Hannah | Publisher of tour annuals |
2002
|
| Buick* | Car |
1984
|
| Canon USA | Camera, fax, copier, binocular, printer and scanner |
1999
|
| Carey International | Chauffeured transportation provider |
2001
|
| Charles Schwab | Investment firm (a) |
1997
|
| Cialis | Sponsor |
2004
|
| Cingular Wireless | Wireless services provider |
1994
|
| Coca-Cola** | Soft drink |
2002
|
| Delta** | Airline |
1988
|
| FedEx | Shipping |
2002
|
| FedEx Kinko’s | Document services provider |
2002
|
| Forbes | Business publication |
2001
|
| General Mills (Nature Valley Granola Bars)** |
Natural energy bar |
2000
|
| Georgia-Pacific | Forest products (b) |
1999
|
| Golf Digest | Official publications |
2001
|
| Golf Magazine | Publisher/tour magazine, Champions Tour magazine |
1987
|
| Guide to Golf | Regional golf guides |
2000
|
| Hawaii Tourism Authority | Sponsor |
2001
|
| Hillman Properties* | PGA Tour Spa at Laterra |
2003
|
| Humana | Health benefits provider |
2005
|
| IBM* | Information technology |
1992
|
| Jeld-Wen | Doors, windows, millwork |
2004
|
| John Deere & Co.* | Golf course equipment |
1998
|
| MasterCard | Payment system |
1995
|
| MBNA | MasterCard issuer |
2002
|
| NAMG** | Partners Club licensee |
1997
|
| National Car Rental | Car rental company |
1996
|
| Nationwide*** | Umbrella sponsor |
2002
|
| Omega | Timekeeper |
2001
|
| Outback Steakhouse | Restaurant |
2004
|
| Palmer & Cay** | Health insurance broker |
2003
|
| Pharmacia/Pfizer (Celebrex) | Arthritis pain medicine |
2000
|
| Physiotherapy Associates | Player fitness and therapy program/preferred health care |
2004
|
| PricewaterhouseCoopers** | Professional services (c) |
1996
|
| Procter & Gamble (ThermaCare) | Back pain therapy |
2001
|
| Southern Co. | Energy company |
1999
|
| St. Paul Travelers** | Property/liability insurance (d) |
2000
|
| Starwood Hotels** | Hotels and resorts |
2000
|
| Tehabi Books | Publisher |
2005
|
| The Weather Channel | Forecaster |
1999
|
| Tour Turf | Synthetic golf turf |
2002
|
| Waste Management | Environmental waste services provider |
2005
|
| XM Satellite Radio | Satellite radio |
2005
|
| * PGA Tour only | ||
| ** PGA and Nationwide Tours only | ||
| *** Nationwide Tour only | ||
| (a) Also sponsors the Champions Tour Charles Schwab Cup, a season-long player competition. | ||
| (b) Also sponsors the Champions Tour Georgia-Pacific Grand Champions competition for players ages 60 and over | ||
| (c) Also sponsors the PGA Tour’s Fall Finish, a competition based on the season’s final 12 tournaments | ||
| (d) Also sponsors the PGA Tour’s West Coast Swing, a competition based on the season’s first nine tournaments | ||
| LPGA | ||
| Partner (brand) | Category |
Partner
since
|
| Acushnet Co. (Titleist, Cobra, Footjoy) | Patron company |
1995
|
| ADT Security Services | Security services provider |
2002
|
| Aerus (Electrolux) | Floor care |
1999
|
| Alabama Sports Medicine & Orthopedic Center | Medical directors |
1989
|
| American Airlines | Airline |
2005
|
| Anheuser-Busch (Michelob Ultra) | Beer |
1994
|
| Bearcom Wireless Worldwide | Sponsor |
2000
|
| Choice Hotels International | Hotels |
2005
|
| Crush Magazine (published by TMC USA LLC) |
Magazine |
2005
|
| DSW Shoe Warehouse | Sponsor |
2002
|
| J.M. Smucker | LPGA Child Development Center |
1993
|
| MasterCard International | Payment system |
2003
|
| MBNA | Credit card |
1992
|
| Oberto Sausage Co. (Oh Boy! Oberto Beef Jerky) |
Meat snack and beef jerky |
2005
|
| Paul Arpin Van Lines | Mover |
1994
|
| Rolex Watch USA | Timepiece |
1990
|
| Ronald McDonald House | LPGA Tour Junior Clinics |
2000
|
| Samsung | Presenting sponsor of real-time scoring on LPGA.com |
2004
|
| Schick (Intuition) | Razor |
2005
|
| State Farm Insurance | Sponsor |
2000
|
| Steuben | Fine crystal |
2001
|
| Stryker Corp. (Physiotherapy Associates) |
LPGA fitness and therapy program |
2004
|
| Summit Properties International | Global licensing agent |
NA
|
| Sybase | Wireless software provider |
2003
|
| Sony Ericsson WTA | ||
| Company | Category |
Partner
since
|
| Bed Bath & Beyond | Home furnishings retail |
2005
|
| Dubai Duty Free | Duty free store |
2004
|
| Eurosport/Regency Enterprises | TV broadcast partner (Europe) |
1998
|
| Gatorade | Sports drink and nutritional product |
2005
|
| Lotto Sport Italia | Apparel |
2003
|
| Luxilon Industries | String |
2004
|
| Porsche | Presenting sponsor (North America) |
2003
|
| Saddlebrook Resort and Spa | Resort |
2002
|
| Sony Ericsson Mobile Communications | Tour title sponsor |
2005
|
| Tennis Warehouse | Online pro shop |
2001
|
| Tretorn Sweden AB | Ball |
2003
|
| Waterford Crystal | Crystal |
1997
|
| Whirlpool Europe | Premier sponsor |
2004
|
| ATP | ||
| Company | Category |
Partner
since
|
| BNP Paribas | Financial services |
2005
|
| Club Med | Resort |
1998
|
| Gerflor Sports Flooring | Exclusive surface |
2005
|
| Indesit | Household appliance; title sponsor of points race |
2004
|
| Lotto Sport Italia | Apparel and shoes |
2001
|
| Luxilon Industries | String |
2001
|
| Mercedes-Benz | Car |
1996
|
| Penn Racquet Sports | Ball |
1993
|
| Ricoh | Office solutions provider |
2005
|
| Skies America International Publishing and Communications | Publisher of tour’s “Deuce” magazine |
2004
|
| Stanford Financial Group | Title sponsor of the rankings on the Delta Tour of Champions |
2004
|
| Tennis Warehouse | Online retail partner |
2001
|
| Waterford Crystal | Crystal |
1993
|
| Note: NA=Not available | ||
| Sources: The leagues, SportsBusiness Journal research | ||
