SBJ/September 26 - October 2, 2005/SBJ In Depth

League sponsor directory

MLB
Partner (brand) Category
Partner since
Ameriquest Capital Corp. Mortgage company
2004
Anheuser-Busch Malt beverage
1980
Bank of America Bank
2004
Century 21 Real estate
1999
DHL Holdings USA Shipping and logistics provider
2005
PepsiCo. (Gatorade) Isotonic beverage
1990
General Mills (Wheaties) Breakfast cereal
2005
General Motors (Chevrolet) Vehicle
2005
Gillette Men’s, women’s grooming products/batteries
1939
Home Depot Home improvement
2005
John Hancock Fin. Services Insurance (except auto) and financial services
1999
MasterCard Credit card
1997
MBNA Affinity card
1997
Nike Authentic Collection supplier
2004
Pepsi-Cola Non-alcoholic, non-isotonic, non-dairy beverage
1997
Pfizer (Viagra) Men’s health
2002
Taco Bell Fast-food restaurant
2004
XM Satellite Radio Satellite radio
2005
NFL
Partner (brand) Category
Partner since
Burger King Fast-food restaurant
2005
Campbell’s Soup, canned pasta, tomato food sauces
1998
Canon USA Cameras & equipment, binoculars/field glasses
1984
Dairy Management (Got Milk?) Dairy, milk, yogurt, cheese
2003
FedEx Worldwide delivery service
2000
Frito-Lay Salty snack
2000
PepsiCo. (Gatorade) Isotonic beverage
1983
General Motors Car & passenger truck
2001
IBM Computer hardware, software & IT services
2003
Masterfoods (Snickers) Chocolate & non-chocolate confectionery
2002
MBNA NFL & team-identified credit cards
1995
Molson Coors Brewing Co.
(Coors Light)
Beer
2002
Motorola Wireless telecom equipment
1999
News America Super Bowl insert
1979
PepsiCo. (Diet Pepsi) Soft drink
2002
Procter & Gamble (Prilosec) Heartburn medication
2005
Schering-Plough (Levitra) Pharmaceutical
2003
Southwest Airlines Airline
1997
Sprint Nextel Wireless telecommunication service
2005
PepsiCo. (Tropicana) Juice
2002
Visa Payment systems services
1995
NBA (2004-05)
Partner (brand) Category
Partner since
Adidas Footwear
2002
America Online Internet media company
2000
American Express Charge and credit card
1995
Anheuser-Busch (Budweiser) Beer
1998
Coca-Cola Co. (Sprite) Soft drink
1986
Dell Computer hardware
2002
Gatorade Isotonic beverage
1984
Dairy Management (Got milk?) Dairy
2000
Lego Construction-based figures
2002
MBNA Affinity card
2002
McDonald’s Fast-food restaurant
1990
Nestle Chocolate and confections
1992
Nike Footwear
1992
Nokia Telecommunications
2004
Novartis (Lamisil) Athlete’s foot remedy
2000
RadioShack Consumer electronics
2004
Reebok Apparel/footwear
2001
Southwest Airlines Airline
2003
Toyota Automotive
2005
Verizon Wireless Wireless service provider
2002
NHL
Partner (brand) Category
Partner since
Anheuser-Busch (Bud Light)* Official beer/beer**
1994
Bell Canada*** Direct-to-home satellite service
1999
Bell Mobility*** Mobile services
1999
Bell Sympatico*** High-speed Internet services
NA
Best Buy Electronic retail store
2004
Coca-Cola Soft drink^
1989
Coca-Cola Co. (Powerade) Sports drink^^
1997
Colgate-Palmolive (Mennen)*** Deodorant & anti-perspirant
1996
DaimlerChrysler (Dodge) Vehicle/automotive/preferred vehicle^
1995
Imperial Oil (Esso)*** Gasoline^
1999
Gillette (Duracell)*** Battery
2001
Home Depot*** Home improvement
2003
Kraft*** Cracker/cookie/snack mix^
1989
Labatt Breweries*** Beer sponsor**
1998
MasterCard Credit card/payment system/debit card^
1995
MBNA Corp.* Credit card issuer
1995
McDonald’s*** Fast-food restaurant
1993
MSN Exclusive Internet service
2001
Sirius Satellite Radio Exclusive satellite radio
2005
Sprint Nextel* Wireless telecom service provider^
2000
Starwood Hotels and Hotels and resorts^
2003
Resorts Worldwide
* Rights limited to U.S. only
** Anheuser-Busch and Labatt are official beer sponsors, but A-B has “Official Beer” status.
*** Rights limited to Canada only
^ Partnership extends to NHLPA
^^ Partnership extends to NHLPA and individual teams
NASCAR
Partner (brand) Category
Partner since
Allstate Insurance
2005
America Online Internet service provider/instant messenger/e-mail
2001
Anheuser-Busch (Budweiser/Busch) Beer/series sponsor
1988
AutoZone Series sponsor
2004
Best Western Hotel
2004
Raybestos (Brake parts) Brakes/Northwest Series title sponsor
1996
Centrix Financial Auto finance partner
2004
Checkers Drive-In Restaurants (Checkers/Rally’s) Drive-through and burger
2005
Coca-Cola Soft drink
1998
Coca-Cola Co. (Dasani) Water
2002
Coca-Cola Co. (Minute Maid/Powerade) Juice/sports beverage
2003
DaimlerChrysler (Dodge Charger) Passenger car
2002
Daytona USA Attraction
1998
Domino’s Pizza Pizza delivery
2003
DuPont Automotive Finish
1993
Eastman Kodak Imaging partner
1987
Exide Automotive battery
1997
Exxon Mobil Lubricant/motor oil
2003
Featherlite (Vantare) Trailers and luxury coaches
1992
Ford (Ford Trucks) Truck
1998
General Dynamics
(Gulfstream Aerospace Corp.)
Sponsor
2005
General Motors (Chevrolet Monte Carlo) Pace car
2003
Gillette Shaving product
2004
Gillette (Duracell) Alkaline battery
2004
GlaxoSmithKline (Goody’s) Pain reliever
1977
Goodyear Tire & Rubber Exclusive tire supplier
1997
Home Depot Home improvement warehouse
1999
International Truck & Engine Co. Industrial tractor
2001
Kellogg’s Breakfast food/cereal
1991
Levi Strauss (Levi Signature) Partner
2004
Office Depot Sponsor/office supply/products provider
2005
Oral-B Laboratories Oral care products
2004
Procter & Gamble (Old Spice) Antiperspirant and deodorant
2004
Sears (Craftsman Tools) Tools
1990
Sprint Nextel Series sponsor
2004
Sunoco Fuel
2004
Sunoco (APlus) Convenience store
2004
SunTrust Banks Bank
2004
Toyota Partner/manufacturer
2003
U.S. Army Military service
2004
UPS Delivery service
2000
Visa Credit card
1999
XM Satellite Radio Exclusive satellite radio service
2001
PGA Tour
Unless otherwise noted, the following companies are the official listed sponsors of both the PGA Tour and The Champions Tour.
Partner (brand) Category
Partner since
Accusplit Pedometer service
2004
Anheuser-Busch (Michelob Light) Beer
1994
Anheuser-Busch (O’Doul’s) Non-alcoholic beer
1994
AstraZeneca (Crestor) Cholesterol lowering medication
2004
Bombardier Private aviation solutions provider
2002
Boston Hannah Publisher of tour annuals
2002
Buick* Car
1984
Canon USA Camera, fax, copier, binocular, printer and scanner
1999
Carey International Chauffeured transportation provider
2001
Charles Schwab Investment firm (a)
1997
Cialis Sponsor
2004
Cingular Wireless Wireless services provider
1994
Coca-Cola** Soft drink
2002
Delta** Airline
1988
FedEx Shipping
2002
FedEx Kinko’s Document services provider
2002
Forbes Business publication
2001
General Mills
(Nature Valley Granola Bars)**
Natural energy bar
2000
Georgia-Pacific Forest products (b)
1999
Golf Digest Official publications
2001
Golf Magazine Publisher/tour magazine, Champions Tour magazine
1987
Guide to Golf Regional golf guides
2000
Hawaii Tourism Authority Sponsor
2001
Hillman Properties* PGA Tour Spa at Laterra
2003
Humana Health benefits provider
2005
IBM* Information technology
1992
Jeld-Wen Doors, windows, millwork
2004
John Deere & Co.* Golf course equipment
1998
MasterCard Payment system
1995
MBNA MasterCard issuer
2002
NAMG** Partners Club licensee
1997
National Car Rental Car rental company
1996
Nationwide*** Umbrella sponsor
2002
Omega Timekeeper
2001
Outback Steakhouse Restaurant
2004
Palmer & Cay** Health insurance broker
2003
Pharmacia/Pfizer (Celebrex) Arthritis pain medicine
2000
Physiotherapy Associates Player fitness and therapy program/preferred health care
2004
PricewaterhouseCoopers** Professional services (c)
1996
Procter & Gamble (ThermaCare) Back pain therapy
2001
Southern Co. Energy company
1999
St. Paul Travelers** Property/liability insurance (d)
2000
Starwood Hotels** Hotels and resorts
2000
Tehabi Books Publisher
2005
The Weather Channel Forecaster
1999
Tour Turf Synthetic golf turf
2002
Waste Management Environmental waste services provider
2005
XM Satellite Radio Satellite radio
2005
* PGA Tour only
** PGA and Nationwide Tours only
*** Nationwide Tour only
(a) Also sponsors the Champions Tour Charles Schwab Cup, a season-long player competition.
(b) Also sponsors the Champions Tour Georgia-Pacific Grand Champions competition for players ages 60 and over
(c) Also sponsors the PGA Tour’s Fall Finish, a competition based on the season’s final 12 tournaments
(d) Also sponsors the PGA Tour’s West Coast Swing, a competition based on the season’s first nine tournaments
LPGA
Partner (brand) Category
Partner since
Acushnet Co. (Titleist, Cobra, Footjoy) Patron company
1995
ADT Security Services Security services provider
2002
Aerus (Electrolux) Floor care
1999
Alabama Sports Medicine & Orthopedic Center Medical directors
1989
American Airlines Airline
2005
Anheuser-Busch (Michelob Ultra) Beer
1994
Bearcom Wireless Worldwide Sponsor
2000
Choice Hotels International Hotels
2005
Crush Magazine
(published by TMC USA LLC)
Magazine
2005
DSW Shoe Warehouse Sponsor
2002
J.M. Smucker LPGA Child Development Center
1993
MasterCard International Payment system
2003
MBNA Credit card
1992
Oberto Sausage Co.
(Oh Boy! Oberto Beef Jerky)
Meat snack and beef jerky
2005
Paul Arpin Van Lines Mover
1994
Rolex Watch USA Timepiece
1990
Ronald McDonald House LPGA Tour Junior Clinics
2000
Samsung Presenting sponsor of real-time scoring on LPGA.com
2004
Schick (Intuition) Razor
2005
State Farm Insurance Sponsor
2000
Steuben Fine crystal
2001
Stryker Corp.
(Physiotherapy Associates)
LPGA fitness and therapy program
2004
Summit Properties International Global licensing agent
NA
Sybase Wireless software provider
2003
Sony Ericsson WTA
Company Category
Partner since
Bed Bath & Beyond Home furnishings retail
2005
Dubai Duty Free Duty free store
2004
Eurosport/Regency Enterprises TV broadcast partner (Europe)
1998
Gatorade Sports drink and nutritional product
2005
Lotto Sport Italia Apparel
2003
Luxilon Industries String
2004
Porsche Presenting sponsor (North America)
2003
Saddlebrook Resort and Spa Resort
2002
Sony Ericsson Mobile Communications Tour title sponsor
2005
Tennis Warehouse Online pro shop
2001
Tretorn Sweden AB Ball
2003
Waterford Crystal Crystal
1997
Whirlpool Europe Premier sponsor
2004
ATP
Company Category
Partner since
BNP Paribas Financial services
2005
Club Med Resort
1998
Gerflor Sports Flooring Exclusive surface
2005
Indesit Household appliance; title sponsor of points race
2004
Lotto Sport Italia Apparel and shoes
2001
Luxilon Industries String
2001
Mercedes-Benz Car
1996
Penn Racquet Sports Ball
1993
Ricoh Office solutions provider
2005
Skies America International Publishing and Communications Publisher of tour’s “Deuce” magazine
2004
Stanford Financial Group Title sponsor of the rankings on the Delta Tour of Champions
2004
Tennis Warehouse Online retail partner
2001
Waterford Crystal Crystal
1993
Note: NA=Not available
Sources: The leagues, SportsBusiness Journal research

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