SBJ/September 26 - October 2, 2005/Coast To Coast

Coast to Coast

ALBUQUERQUE, N.M.
Casino property slots D-League deal

Isleta Casino and Resort signed a two-year presenting sponsorship with the expansion Albuquerque Thunderbirds of the NBA Development League.

BIRMINGHAM, ALA.
Event firm tees up golf business

Bruno Event Team was selected to manage the 2008 and 2010 U.S. Women’s Open tournaments. The locally based marketing and event management company already is signed to manage next year’s U.S. Women’s Open and U.S. Senior Open.

BOSTON
W.B. Mason presents BC deal

Office supply company W.B. Mason has agreed to a presenting sponsorship for Boston College football this season, according to published reports. The deal reportedly calls for sponsorship of a weekly TV show on BC athletics.

New programs spotlight Sox, Pats
Area sports fans saw two TV debuts recently. Regional sports network NESN on Sept. 18 premiered its first feature film, “Wait ’til This Year,” chronicling the 2004 Boston Red Sox season. Earlier that day, ABC affiliate WCVB launched “Totally Patriots,” a weekly show aimed at children and families.

BUFFALO
Sabres secure deal with MSG

The Buffalo Sabres reached a deal, via Adelphia Communications Corp., to have 74 games of their coming season air on MSG Network. The deal comes after Empire Sports Network, the club’s longtime TV outlet, was shut down by Adelphia.

Bisons laying down new turf
The Class AAA Buffalo Bisons are installing a new Kentucky bluegrass playing surface at Dunn Tire Park, replacing a 12-year-old surface at the facility. The project is expected to cost $300,000.

CHICAGO
WNBA team unveils name, logo

Officials with the city’s WNBA expansion team unveiled the club’s name and logo: Chicago Sky. The franchise begins play next year.

CLEVELAND
New Cavs site has teaching element

The Cleveland Cavaliers relaunched their Web site, cavs.com. Among the new features on the site is Cleveland Cavaliers University, which is billed as on online classroom for information about the Cavs specifically and basketball in general.

Cavs extend radio partnership

The Cavs re-signed WTAM-AM as their radio broadcast partner with a deal running through the 2007-08 season.

COLUMBUS
Jackets land rink sponsor

Dispatch Media Group elevated its sponsorship with the Columbus Blue Jackets to gain standing as one of the team’s Championship Partners. As part of the deal, the team’s practice facility will be named The Dispatch Ice Haus.

DALLAS-FORT WORTH
Stars hope for ‘Idol’ interest

The Dallas Stars have hired “American Idol” contestant Celena Rae to help promote the team this season by singing the national anthem, performing concerts and making personal appearances. Rae, who is from Fort Worth, is slated to release her debut album soon and tour nationally next year.

DENVER
Suburb sets $60M bond offering

The city of Broomfield, north of Denver, plans to hold a $60 million bond sale next month to raise money for a new sports complex intended as a home for minor-league hockey and basketball teams. The Broomfield Event Center is expected to open in late 2006.

HOUSTON
Golf event relocated to city

The Golf Course Superintendents Association of America and National Golf Course Owners Association are moving the annual Golf Industry Show to Houston from New Orleans for February in the wake of Hurricane Katrina. The events typically are held in New Orleans as part of a rotation that also includes Orlando and the Anaheim-San Diego area.

Big crowds saw Michele Redman and the U.S. team win the Solheim Cup.
INDIANAPOLIS
Solheim Cup sets records

This month’s Solheim Cup event, played in nearby Carmel, Ind., set a tournament record with 103,000 spectators for its three days of practice and three days of competition. Merchandise sales for the event also set a record, though financial details were not available.

KANSAS CITY
Royals change radio agreement

The Kansas City Royals and Union Broadcasting restructured their four-year rights deal, giving the team the responsibility of all network and local ad sales for game broadcasts.

LOS ANGELES
Easy Carry secures MLB deals

Easy Carry reached deals with the Los Angeles Angels of Anaheim and Texas Rangers that put the locally based company’s food and drink carriers in the teams’ ballparks next year. The deal with the Angels extends through 2008. The Rangers deal provides for options for 2007 and 2008.

MILWAUKEE
Brewers’ find takers for freebie

The Milwaukee Brewers issued a reported 25,000 free tickets in fewer than 24 hours for their regular-season home finale after announcing that tickets for the Thursday game against Cincinnati would be free. According to a Milwaukee Journal-Sentinel report, the projected attendance for the game before the promotion was announced was 20,000. The offer of free tickets was intended by team owner Mark Attanasio as a show of thanks for the fans’ support this season.

Local agency signs ESPN’s Patrick
Caffeine Communications Co. was hired by ESPN sports anchor Dan Patrick for management of his corporate sponsorships and ad campaigns. Caffeine first worked with Patrick two years ago on an ad campaign for Consort Hair Care for Men.

The Vikings’ proposed stadium would have 68,000 seats and a retractable roof.
MINNESOTA
Vikings detail stadium proposal

The Minnesota Vikings unveiled plans for a $675 million, 68,000-seat retractable roof stadium in Blaine, Minn., north of the Twin Cities after reaching a development deal with Anoka County for the venue. The project calls for $280 million each from the team and the county, with the balance coming from state funds. The team’s plan requires approval from the state, which also is being pressed for decisions on proposed venues for the Minnesota Twins and University of Minnesota football.

Wild signs sponsorship tracking deal
The Minnesota Wild signed a licensing agreement with Nielsen Sports to receive the company’s Sponsorship Scorecard service. The service lets advertisers and teams track the effectiveness of sponsorship elements within various demographic groups.

MONTREAL
Youppi taken off ice — for ice

The Montreal Canadiens named former Montreal Expos mascot Youppi the team’s new mascot. Canadiens officials said it marks the first time a pro sports mascot has moved from one league to another.

ORLANDO
Magic reappears in retail

Seven years after shutting down its massive Magic Fan-Attic retail outlet, the Orlando Magic has partnered with the Florida Mall to open a retail merchandise kiosk and sponsor the mall’s children’s play area. In addition, the Magic has created a gift card program in which the $25 and $50 cards being made available can be used to buy Magic tickets and merchandise.

OTTAWA
Senators postpone PPV plans

The Ottawa Senators reportedly have postponed their plans to offer pay-per-view game telecasts this season. According to an Ottawa Sun report, the team now expects to offer a package of five or six pay-per-view games in the 2006-07 season, with that number increasing in future seasons.

The HP name will come off BMW Williams cars after this season.
PALO ALTO, CALIF.
HP parks F1 sponsorship

Hewlett-Packard Co. will not continue its sponsorship of the BMW Williams Formula One team after this year. The locally based company has been the principal sponsor of the team since 2000.

PHILADELPHIA
Iverson gets Topps deal

Philadelphia 76ers star Allen Iverson signed a trading card deal with the Topps Co. The deal gives the company exclusive rights to autographed cards, memorabilia cards, insert cards and the use of Iverson’s image on packaging and advertising.

Sixers seeking ‘big’ fans

The 76ers were scheduled to hold tryouts this past weekend for a new all-male dance team called the Broad Street Beefcakes. The team’s call was for “big” Sixers fans: Participants must weigh more than 250 pounds.

Court rules against Eagles

A Common Pleas Court judge ordered the Philadelphia Eagles to pay the city $9.5 million for unpaid skybox revenue from the last three seasons the team played at city-owned Veterans Stadium. The Eagles, however, are seeking $8.7 million in damages from the city in a separate legal action stemming from the cancellation of a preseason game in 2001. The team’s payment to the city would be reduced by the amount of any damages the city is required to pay the Eagles.

PHOENIX
Regional MLB office opens

Major League Baseball opened a Western Operations Office in Phoenix. The office will be run by Laurel Prieb, MLB vice president of Western operations and special projects, with office coordinator Valerie Dietrich. The focus is on coordinating efforts of MLB’s main office and its West division clubs.

PORTLAND
Pyramid crafts deal with Blazers

Locally based Pyramid Breweries Inc. reached a multiyear deal that makes it the preferred craft beer partner at the Rose Quarter, which includes the Portland Trail Blazers’ Rose Garden home and Memorial Coliseum.

Bank backs Portland State teams
West Coast Bank agreed to a multiyear deal that makes it the official bank sponsor of all Portland State University athletic teams. The lender is based in Lake Oswego, Ore.

SACRAMENTO
Station keeps Kings, Monarchs

Maloof Sports & Entertainment extended its deal with KHTK-AM and Infinity Broadcasting Corp., keeping Sacramento Kings and WNBA Monarchs games on the station through 2011.

SAN DIEGO
Chargers player gets reality spot

San Diego Chargers cornerback Sammy Davis and a childhood friend are appearing on the six-episode USA Network reality show “Made in the USA,” which showcases inventors and entrepreneurs. Davis and Chris Spencer have developed a device for football players, called a Hydromax System, that consists of a water pouch attached to the back of a player’s shoulder pads and a hose that enables the wearer to take a drink during a game.

SAN FRANCISCO
USF hoops gets new radio partner

The University of San Francisco signed a three-year deal with Clear Channel-owned KQKE-AM for coverage of the school’s men’s basketball team. Dons games previously aired on KYCY-AM, but the station earlier this year changed its format from broadcast to podcast, asking podcasters to submit material for the station.

New Giants site looks like sfgiants.com.
Giants debut new Web site
The San Francisco Giants launched a Web site aimed at Spanish-speaking fans. The site, sfgigantes.com, mimics the design of the team’s sfgiants.com site.

SEATTLE
Sonics continue Miller time

The Seattle SuperSonics renewed their deal with Miller Brewing Co. as the team’s official beer sponsor. Miller has been a Sonics corporate partner since 1994.

ST. LOUIS
Report: Final Four had $72M effect

This year’s NCAA Men’s Final Four had an economic impact of almost $72 million on the St. Louis region, according to results of a study released by the St. Louis Sports Commission. The study was done by Webster University professor Patrick Rishe.

TAMPA-ST. PETERSBURG
Retailer bullish on USF gear

A retailer that has long carried Tampa Bay Buccaneers merchandise has expanded its offerings to include goods related to the University of South Florida. Authentic Team Merchandise, also known as Buccaneer Heaven, has devoted at least 1,000 square feet to USF items under the name Bulls Heaven. The move comes with USF this year moving from Conference USA to the Big East.

Bolts secure TV, radio coverage
For the first time in team history, all 82 of the Tampa Bay Lightning’s regular-season games will be televised this season. Orlando-based cable channel Sun Sports will carry all but six road games, and those games are scheduled to air via the league’s national media partners, OLN and NBC. Separately, the Lightning signed a five-year extension of its radio deal with Clear Channel-owned WDAE-AM.

TORONTO
Portrait features Leafs leaders

Toronto Maple Leafs captains ranging from Ted Kennedy of the 1950s to current captain Mats Sundin gathered recently to unveil a limited-edition photograph called Captains Row. A thousand copies of the print, hand-signed by each of the nine living captains, are being sold for $850 each.

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CoastToCoast@sportsbusinessjournal.com
or phone (704) 973-1427.

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