SBJ/September 12 - 18, 2005/Media

Did you see that?: Sports on the big screen

Sports brands have enjoyed on-screen mentions or visual occurrences in at least 20 movies this year, according to Brand Channel, a division of brand consultancy Interbrand. Fifteen sports brands appeared in Sony’s “Are We There Yet?,” the most of any film through Aug. 29. For Brand Channel’s ranking, sports-themed movies were not tracked because of the inherent sports product placement required in those films. That list includes “Fever Pitch,” “Bad News Bears,” “The Longest Yard” and “Herbie: Fully Loaded.”
TOP MOVIES
Movies with the most placements of sports brands
Movie
No. of placements
Brands
Are We There Yet?
15
Atlanta Braves, Boston Celtics, Boston Red Sox, Detroit Tigers, Fila, Jordan Brand, MLB, Minnesota Twins, NFL, Nike, Oakland A’s, Pittsburgh Pirates, Portland Trail Blazers, St. Louis Cardinals, Wilson
Coach Carter
14
And 1, ESPN, Fila, Gatorade, Jordan Brand, K-Swiss, Nike, Oakland A’s, Oakland Raiders, Pittsburgh Pirates, Rawlings, Reebok, San Francisco 49ers, Spalding
Guess Who
9
Denver Broncos, NASCAR, New Jersey Nets, New York Giants, New York Knicks, New York Yankees, NFL, Oakley, Spalding
Fantastic Four
7
ESPN, New York Giants, New York Yankees, Nike, North Face, Under Armour, X Games
Hitch
5
Adidas, Body Glove, New York Jets, New York Knicks, Nike
Four Brothers
4
Detroit Pistons, Detroit Red Wings, Gatorade, Nike
War of the Worlds
4
Boston Red Sox, New Jersey Devils, New York Yankees, Nike
Madagascar
3
New York Giants, New York Knicks, Spalding
Mr. and Mrs. Smith
3
Everlast, Notre Dame University athletics, Oakley
Wedding Crashers
3
Baltimore Orioles, Nike, Wrigley Field
The Amityville Horror
2
Converse, New York Islanders
Charlie and the Chocolate Factory
2
Golf World, Nike
Diary of a Mad Black Woman
2
K-Swiss, Nike
Monster-in-Law
2
Adidas, Nike
The 40-Year-Old Virgin
2
Puma, Trek Bicycles
The Pacifier
2
Adidas, Nike
Batman Begins
1
Titleist
The Dukes of Hazzard
1
Nike
The Interpreter
1
North Face
Sin City
1
Converse

 

TOP BRANDS
Sports brands with at least three movie placements
Brand
No. of placements
Movies
Nike
12
Are We There Yet?, Charlie and the Chocolate Factory, Coach Carter, Diary of a Mad Black Woman, Fantastic Four, Four Brothers, Hitch, Monster-in-Law, The Dukes of Hazzard, The Pacifier, War of the Worlds, Wedding Crashers
Adidas
3
Hitch, Monster-in-Law, The Pacifier
New York Giants
3
Fantastic Four, Guess Who, Madagascar
New York Knicks
3
Guess Who, Hitch, Madagascar
New York Yankees
3
Fantastic Four, Guess Who, War of the Worlds
Spalding
3
Coach Carter, Guess Who, Madagascar
Source: SportsBusiness Journal analysis of Interbrand data

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