SBJ/August 29 - September 4, 2005/Other News

MLBAM close to deal for HOF site

MLB Advanced Media is nearing a deal to take over the Internet operations of the National Baseball Hall of Fame.

Tentatively set for an early September announcement, the deal calls for MLBAM to develop and maintain a reorganized and expanded version of the organization’s Web site, baseballhalloffame.org.

The Hall of Fame would still oversee content.
Hall of Fame personnel in Cooperstown, N.Y., will continue to oversee the site’s content, and the address will be unchanged. Specific contract terms are still being settled, but the relationship will resemble MLBAM’s 2004 deal to operate mlsnet.com and eight team sites for Major League Soccer.

MLBAM will also conduct the Hall of Fame’s online commerce as part of the deal.

“MLB Advanced Media has had great success and shown us a model that is very conducive to the way we conduct business,” said Brad Horn, director of communications for the Hall of Fame. “This will help us better fulfill our mission and go a long way to extending us beyond Cooperstown and beyond our peak summer season.”

Specific content plans under the forthcoming partnership include streaming audio and video of events held year-round at the Hall of Fame and more extensive news coverage of the activities of its 62 living inductees, developed with the aid of mlb.com’s large stable of reporters.

In the last year, MLBAM has steadily brought the Internet operations of much of the baseball world under its wing. It has struck interactive media partnerships with the MLB Players Association and Minor League Baseball since the beginning of the year.

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