SBJ/June 20 - 26, 2005/Other News
Wimbledon display returns to Grand Central
Published June 20, 2005
Tennis magazine for the third straight year will transform part of New York’s Grand Central Terminal into a Wimbledon-themed interactive experience for three days during the Grand Slam tournament.
The Tennis Magazine Wimbledon Experience in New York will run from June 28-30.
British Airways, the official airline of Wimbledon, will have flight attendants available to let any of the estimated 250,000 daily Grand Central commuters test the airline’s business class flat-bed seats. Rolex, the official timekeeper of Wimbledon, will again sponsor a fast-serve competition.
Hayes Clement, Tennis magazine’s director of marketing, would not disclose terms of the sponsorships but said they included multipage buys in the magazine from both sponsors.
The event is free and open to the public all three days from 7 a.m. to 6 p.m.
Wimbledon play begins this week.