Wimbledon display returns to Grand Central

Tennis magazine for the third straight year will transform part of New York’s Grand Central Terminal into a Wimbledon-themed interactive experience for three days during the Grand Slam tournament.

The Tennis Magazine Wimbledon Experience in New York will run from June 28-30.

British Airways and Rolex USA return as presenting sponsors of the event, dubbed the Tennis Magazine Wimbledon Experience, which on June 28-30 will feature ivy-covered walls, men dressed as royal guards, simulated grass playing surfaces and a giant monitor televising ESPN2’s and NBC’s coverage of Wimbledon inside Grand Central Terminal’s Vanderbilt Hall.

British Airways, the official airline of Wimbledon, will have flight attendants available to let any of the estimated 250,000 daily Grand Central commuters test the airline’s business class flat-bed seats. Rolex, the official timekeeper of Wimbledon, will again sponsor a fast-serve competition.

Hayes Clement, Tennis magazine’s director of marketing, would not disclose terms of the sponsorships but said they included multipage buys in the magazine from both sponsors.

The event is free and open to the public all three days from 7 a.m. to 6 p.m.

Wimbledon play begins this week.