SBJ/June 20 - 26, 2005/Media

Down at the stretch: Lack of Crown contender hurts NBC

NBC saw a drop in its ratings for coverage of this year’s Belmont Stakes, which was the first time no horse was pursuing a Triple Crown in the race since 2001, NBC’s first year of Triple Crown coverage. Each of the three Triple Crown races scored down for NBC this year from 2004. Among individual markets, St. Louis posted the highest local-market rating for the June 11 Belmont Stakes and joined Louisville, Ky., Buffalo and Fort Myers, Fla., as the only four markets nationwide to rank in the top 10 for local-market ratings for each of the three races.

TRIPLE CROWN RATINGS RECAP
Race segment
Avg. rating/share (change from prior year)
Year Belmont Stakes Kentucky Derby Preakness Stakes
2005 6.0/13* (NA) 9.0/22 (-3.2%) 6.3/16 (-18.2%)
2004 13.1/29 (+22.4%) 9.3/22 (+22.4%) 7.7/19 (+35.1%)
2003 10.7/25 (+27.4%) 7.6/20 (-8.4%) 5.7/15 (-12.3%)
2002 8.4/22 (+71.4%) 8.3/21 (-10.8%) 6.5/16 (+1.6%)
2001 4.9/14 (—) 9.3/24 (—) 6.4/17 (—)
Full broadcast
Avg. rating/share (change from prior year)
Year Belmont Stakes Kentucky Derby Preakness Stakes
2005 5.0/11* (NA) 7.3/18 (-1.4%) 5.1/13 (-16.4%)
2004 11.3/26 (+18.9%) 7.4/18 (+15.6%) 6.1/15 (+22.0%)
2003 9.5/23 (+25.0%) 6.4/17 (-9.9%) 5.0/13 (-12.3%)
2002 7.6/21 (+68.9%) 7.1/18 (-12.3%) 5.7/14 (+1.8%)
2001 4.5/13 (—) 8.1/21 (—) 5.6/16 (—)

TOP MARKETS
Belmont Stakes Kentucky Derby Preakness Stakes
Rank Market (size^) Avg. rating/share Avg. rating/share (rank) Avg. rating/share (rank)
1
St. Louis (21) 11.6/23 13.5/29 (7t) 10.1/22 (11)
2
West Palm Beach, Fla. (39) 11.1/20 12.6/26 (13) 12.1/25 (3)
3
Louisville, Ky. (50) 11.0/21 34.9/68 (1) 13.3/28 (2)
4
Philadelphia (4) 10.2/22 13.2/26 (11t) 11.4/24 (5)
5
New York (1) 9.9/21 10.8/24 (24) 7.3/18 (28t)
6
Knoxville, Tenn. (59) 9.7/17 14.1/28 (4t) 7.8/18 (25)
7
Hartford, Conn. (27) 9.6/19 13.2/27 (11t) 10.8/24 (7)
8
Jacksonville (52) 9.5/16 11.3/21 (21) 9.3/16 (15)
9
Buffalo (46) 9.0/20 13.4/29 (9t) 10.3/24 (9t)
10
Fort Myers, Fla. (68) 8.8/18 14.8/29 (2) 10.6/22 (8)
NA: Not applicable
* Overnight rating. Final rating was not available at Media Tracker press time.
^ Rank among all U.S. markets by number of TV households
Sources: Nielsen Media Research, NBC, SportsBusiness Daily archives
Research by Katherine Johnson-Reid, SportsBusiness Daily

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