7Up to debut as Winter X Games sponsor H&R Block signs multiyear NBA deal Tough Mudder adds A-B, Chipotle Mondogoal targets soccer fans The Lefton Report: Citi Field upgrades Whale of a deal for golfer Dufner Licensing show returns with new exhibits In new firm, Pyne sees legacy The Lefton Report: Daily fantasy Labatt extends deal with USA Hockey
Upcoming Conferences and Events
SBJ/June 20 - 26, 2005/Marketingsponsorship
NFL’s Tom Murphy takes sponsorship post with MasterCard
Published June 20, 2005
MasterCard has hired NFL director of corporate sponsorships Tom Murphy as its new vice president of sponsorships, a highly sought-after position that had attracted competition from across the industry.
Murphy leaves the NFL after nine years, making him one of the most tenured members within the leagues sales and marketing departments. In moving from the sell side at the NFL to the buy side at MasterCard, Murphy will manage a portfolio that includes league deals with MLB (up for renewal after this season), the NHL and more than 20 NFL team sponsorships. Murphy will report to MasterCard vice president of partner and content integration Bob Cramer.
Prior to the NFL, Murphy was at Advantage, where he worked on the Cadillac NFL Golf Classic, among other things. The opening at MasterCard was created when Barry Hyde left in March to become the U.S. Golf Associations first chief marketing officer.