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SBJ/February 28 - March 6, 2005/Other News
News in brief from The Sports Business Daily
Published February 28, 2005
NASCAR dials in Sirius
NASCAR
has signed a five-year, $107.5 million deal with Sirius Satellite Radio, which
becomes the official satellite radio partner of the racing body beginning in
2007. Sirius will have exclusive North American satellite radio rights to broadcast
Nextel Cup, Busch and Craftsman Truck Series events on its 24/7 NASCAR channel.
XM has held exclusive satellite radio rights to NASCAR since 2000.
Naming rights for sale
The Dallas
Cowboys are seeking a naming-rights deal that could command an asking price
of $10 million to $15 million annually for the team’s new $650 million
stadium in Arlington, the Fort Worth Star-Telegram reported. HKS, which was
Cowboys owner Jerry Jones’ stadium-design adviser three years ago when
he first considered a new stadium, has been hired as the lead architect for
the stadium.
No new trial for Raiders
The 2nd
District Court of Appeals overturned a ruling that ordered a new trial in the
Oakland Raiders’ $1.2 billion lawsuit against the NFL over the rights to
the Los Angeles market, the Los Angeles Times reported. The order was issued
in 2002 by a Los Angeles Superior Court judge who found juror misconduct, but
in a 3-0 ruling, the appeals court said that there had been no misconduct serious
enough to warrant a new trial.
Teams to train in Europe
NBA Commissioner
David Stern said the league plans to have three teams hold preseason training
camps in Europe in 2006. The teams, which Stern did not identify, also would
play exhibition games against European teams. The NBPA would have to approve
the plan.
For these and other stories, visit sister publication The Sports Business Daily at sportsbusinessdaily.com.




