SBJ/February 28 - March 6, 2005/Other News

News in brief from The Sports Business Daily

NASCAR dials in Sirius
NASCAR has signed a five-year, $107.5 million deal with Sirius Satellite Radio, which becomes the official satellite radio partner of the racing body beginning in 2007. Sirius will have exclusive North American satellite radio rights to broadcast Nextel Cup, Busch and Craftsman Truck Series events on its 24/7 NASCAR channel. XM has held exclusive satellite radio rights to NASCAR since 2000.

Naming rights for sale
The Dallas Cowboys are seeking a naming-rights deal that could command an asking price of $10 million to $15 million annually for the team’s new $650 million stadium in Arlington, the Fort Worth Star-Telegram reported. HKS, which was Cowboys owner Jerry Jones’ stadium-design adviser three years ago when he first considered a new stadium, has been hired as the lead architect for the stadium.

No new trial for Raiders
The 2nd District Court of Appeals overturned a ruling that ordered a new trial in the Oakland Raiders’ $1.2 billion lawsuit against the NFL over the rights to the Los Angeles market, the Los Angeles Times reported. The order was issued in 2002 by a Los Angeles Superior Court judge who found juror misconduct, but in a 3-0 ruling, the appeals court said that there had been no misconduct serious enough to warrant a new trial.

Teams to train in Europe
NBA Commissioner David Stern said the league plans to have three teams hold preseason training camps in Europe in 2006. The teams, which Stern did not identify, also would play exhibition games against European teams. The NBPA would have to approve the plan.

For these and other stories, visit sister publication The Sports Business Daily at sportsbusinessdaily.com.

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