SBJ/February 28 - March 6, 2005/Media

Nielsen Weekly Sports Ranking

For the week of 2/7/05-2/13/05

AFL’S WEAK THREE: The average rating for NBC’s Sunday afternoon regional AFL coverage on Feb. 13 dropped 21 percent over last year’s comparable game and was 35 percent lower than that weekend’s game in 2003. The 1.1 average for what was this season’s third weekend of play is the league’s lowest this early in the season since NBC began carrying AFL games in 2003. In each of the previous two seasons, ratings have stayed at or above a 1.2 average until week six of the season. This year’s AFL season started one week earlier in the year than the past two seasons and featured a first-time-ever opening-weekend doubleheader.

UNC TOP 10 IN BOTH POLLS: About 2.3 million households watched the North Carolina-Duke men’s basketball matchup on Feb. 9, up 63.5 percent over last year’s early February game, which also was played on a Wednesday night. About 2.5 million viewers watched CBS’ early Sunday afternoon UNC-UConn game, making it the seventh-most-watched sports program of the week.

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