SBJ/February 28 - March 6, 2005/Media

NFL Pro Bowl, Daytona 500 ratings

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AN ENDING, AND A BEGINNING
Recent weekends have brought the last event of the NFL season and the first points event of the new NASCAR Nextel Cup Series season. Following are the markets that posted the highest ratings for coverage of this year’s Pro Bowl and Daytona 500.

 

NFL Pro Bowl Daytona 500
When: Feb. 13, 7:30 p.m. ET (ESPN) When: Feb. 20, 1 p.m. ET (NBC)
Rank
Media
market
(size*)
Avg. rating^
Rank

Media
market
(size*)

Avg. rating
1
Pittsburgh (19)
13.9
1
Greensboro, N.C. (48)
24.7
2
New Orleans (41)
9.3
2
Orlando (20)
23
3
San Diego (26)
9.2
3
Greenville-Spartanburg, S.C./Asheville, N.C. (35)
22.5
4
Boston (5)
7.5
4
Charlotte (28)
21
5
Providence, R.I. (49)
7.4
5
Atlanta (9)
20.4
6
Indianapolis (25)
7.3
6
Nashville (30)
19.9
7
Atlanta (9)
7.3
7
Jacksonville (52)
19.4
8
Norfolk, Va. (41)
7.1
8
Indianapolis (25)
19.3
9
Philadelphia (4)
7
9
Knoxville, Tenn. (59)
19.3
10
Buffalo (46)
6.3
10
Dayton, Ohio (56)
19
NATIONWIDE 5.1 NATIONWIDE 10.9^^
* Ranked by number of TV households
^ Coverage-area ratings
^^ Fast national rating. Final rating was not available at press time.
Sources: ESPN, Fox
Research by Katherine Johnson-Reid, The Sports Business Daily

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ESPN, Football, Fox, Motorsports, NASCAR, NBC, NFL

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