SBJ/February 28 - March 6, 2005/Media

MetroStars in the news biz

The MetroStars this season will become the first MLS team to offer an online team-related newscast on their Web site.

Chris Canetti, vice president of marketing for the MetroStars, said the team is going to streamline video to its Web site in six- to eight-minute packages every Tuesday and Thursday.

The broadcasts, which will begin airing a couple of weeks before the start of the season in April, will include player interviews and behind-the-scenes video clips, Canetti said.

The news clips will run twice a week throughout the year for a total of 60 broadcasts. Canetti said the team is selling commercial time and sponsorship opportunities for the newscasts.

“Inventory for us is hard to come by,” he said. “This is another possible revenue stream.” The team has not sold any sponsors or ad spots yet, but Canetti said those would likely be part of a larger, fully integrated team deal.

Canetti said the initial investment for the digital video equipment will be less than $10,000. SportsOnEarth will be responsible for uploading the footage to the site each week.

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