SBJ/February 28 - March 6, 2005/Media

Buying time: A-B leads ad list for featured events

Anheuser-Busch Cos. led the way among companies that advertised during coverage of both the Daytona 500 (Fox) and NBA All-Star Game (TNT) on Feb. 20. A-B is signed with each property as an official sponsor.

 

Following are the national companies that had at least 2:00 of ad time on either of the event broadcasts, including pre- and post-event coverage. Neither network promotions nor segment sponsors are represented. Feeds were monitored from Charlotte.
For more on the advertisers for these two events, please see www.sportsbusinessdaily.com.

 

AD TIME (NO. OF ADS)
COMPANY/
BRANDS
DAYTONA 500
NBA ALL-STAR GAME
TOTAL
Anheuser-Busch (Bud Select, Bud Light, Busch)
4:00 (7)
1:00 (2)
5:00 (9)
Ford
2:30 (5)
2:00 (4)
4:30 (9)
Yum! Brands (Pizza Hut, KFC)
4:00 (8)
0:30 (1)
4:30 (9)
Dodge
4:00 (8)
4:00 (8)
Coca-Cola (Sprite)
2:00 (2)
2:00 (3)
4:00 (5)
Chevrolet
3:00 (6)
3:00 (6)
Nextel
3:00 (6)
3:00 (6)
Paramount (“The Longest Yard,” “Sahara”)
2:30 (5)
0:30 (1)
3:00 (6)
Toyota
3:00 (6)
3:00 (6)
McDonald’s
0:30 (1)
2:00 (4)
2:30 (5)
Verizon
2:30 (3)
2:30 (3)
Jeep
2:00 (4)
2:00 (4)
MGM (“Be Cool”)
2:00 (4)
2:00 (4)
Nokia
2:00 (4)
2:00 (4)
American Express
2:00 (3)
2:00 (3)
Nike
2:00 (3)
2:00 (3)
Research by Paul Sanford, The Sports Business Daily

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