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SBJ/February 28 - March 6, 2005/Media
Buying time: A-B leads ad list for featured events
Published February 28, 2005
| Anheuser-Busch Cos. led the way among companies that advertised during coverage of both the Daytona 500 (Fox) and NBA All-Star Game (TNT) on Feb. 20. A-B is signed with each property as an official sponsor. | |||
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| Following are the national companies that had at least 2:00 of ad time on either of the event broadcasts, including pre- and post-event coverage. Neither network promotions nor segment sponsors are represented. Feeds were monitored from Charlotte. | |||
| For more on the advertisers for these two events, please see www.sportsbusinessdaily.com. | |||
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| AD TIME (NO. OF ADS) | |||
| COMPANY/ BRANDS |
DAYTONA
500
|
NBA
ALL-STAR GAME
|
TOTAL
|
| Anheuser-Busch (Bud Select, Bud Light, Busch) |
4:00
(7)
|
1:00
(2)
|
5:00
(9)
|
| Ford |
2:30
(5)
|
2:00
(4)
|
4:30
(9)
|
| Yum! Brands (Pizza Hut, KFC) |
4:00
(8)
|
0:30
(1)
|
4:30
(9)
|
| Dodge |
4:00
(8)
|
4:00
(8)
|
|
| Coca-Cola (Sprite) |
2:00
(2)
|
2:00
(3)
|
4:00
(5)
|
| Chevrolet |
3:00
(6)
|
3:00
(6)
|
|
| Nextel |
3:00
(6)
|
3:00
(6)
|
|
| Paramount (“The Longest Yard,” “Sahara”) |
2:30
(5)
|
0:30
(1)
|
3:00
(6)
|
| Toyota |
3:00
(6)
|
3:00
(6)
|
|
| McDonald’s |
0:30
(1)
|
2:00
(4)
|
2:30
(5)
|
| Verizon |
2:30
(3)
|
2:30
(3)
|
|
| Jeep |
2:00
(4)
|
2:00
(4)
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| MGM (“Be Cool”) |
2:00
(4)
|
2:00
(4)
|
|
| Nokia |
2:00
(4)
|
2:00
(4)
|
|
| American Express |
2:00
(3)
|
2:00
(3)
|
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| Nike |
2:00
(3)
|
2:00
(3)
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| Research by Paul Sanford, The Sports Business Daily | |||
