Yogi Berra deal: Deja vu all over again Sponsors boost activation at Draft Town Jones back at Under Armour Stewart-Haas offers NASCAR-F1 combo deal Curry, Wade star in playoff campaigns The Lefton Report: Colorful catchers WME-IMG buys experiential agencies Company Watch: Rhone DraftKings strategy focuses on content The Lefton Report: College landscape
SBJ/February 28 - March 6, 2005/Marketingsponsorship
Verizon calls Bills back to renew sponsorship deal
Published February 28, 2005
The Buffalo Bills renewed their sponsorship with Verizon Wireless for another three years. The contract pays the team a low seven-figure amount annually.
Verizon has been a sponsor since 2000, and not much will change structurally with the new deal, save for an agreement for the first time from the wireless carrier to advertise on Bills radio broadcasts.
Verizon will continue to be the sponsor seen on the backdrop of Bills press conferences and will again sponsor the teams opening home game. The company, as part of the sponsorship, sends text messages about the Bills to the teams fans.
Russ Brandon, the clubs marketing director, described Verizon as one of the teams largest sponsorship partners.