Lexus renews USGA sponsorship A-B to bring Busch back to NASCAR Toyota, Long Beach keep rolling Omega wants to get hands on more golf Symmonds protest ‘a flashpoint' CAA hires Eccleston for analytics PGA hires Catalyst for Ryder rebranding UA adds NBA draft combine rights DraftKings extends NASCAR reach with ISC Providence seen as boon to Chime
SBJ/February 28 - March 6, 2005/Marketingsponsorship
Verizon calls Bills back to renew sponsorship deal
Published February 28, 2005
The Buffalo Bills renewed their sponsorship with Verizon Wireless for another three years. The contract pays the team a low seven-figure amount annually.
Verizon has been a sponsor since 2000, and not much will change structurally with the new deal, save for an agreement for the first time from the wireless carrier to advertise on Bills radio broadcasts.
Verizon will continue to be the sponsor seen on the backdrop of Bills press conferences and will again sponsor the teams opening home game. The company, as part of the sponsorship, sends text messages about the Bills to the teams fans.
Russ Brandon, the clubs marketing director, described Verizon as one of the teams largest sponsorship partners.