U.S. Soccer, NWSL slather on Coppertone Dr. Scholl’s touts products via NBA deal The Lefton Report: Fostering creativity NBA sponsors hit postseason with new ads CAA Sports buys Fermata UA in talks with NBA for limited license Covergirl activating for NFL draft Subway serves up soccer strategy Churchill pops cork on winner’s circle The Lefton Report: Women’s cocktail hour
Upcoming Conferences and Events
SBJ/February 28 - March 6, 2005/Marketingsponsorship
Verizon calls Bills back to renew sponsorship deal
Published February 28, 2005
The Buffalo Bills renewed their sponsorship with Verizon Wireless for another three years. The contract pays the team a low seven-figure amount annually.
Verizon has been a sponsor since 2000, and not much will change structurally with the new deal, save for an agreement for the first time from the wireless carrier to advertise on Bills radio broadcasts.
Verizon will continue to be the sponsor seen on the backdrop of Bills press conferences and will again sponsor the teams opening home game. The company, as part of the sponsorship, sends text messages about the Bills to the teams fans.
Russ Brandon, the clubs marketing director, described Verizon as one of the teams largest sponsorship partners.