Financing to aid Mission’s marketing Learfield to merge licensing firms The Lefton Report: NFL to split autos? Schneider in spotlight at Vegas arena Subway switches race teams with Edwards NFL invests in licensed apparel firm Phizzle, SAP team for fan research NHL, union renew Visa deals in Canada Liberty Mutual replaces Allstate at USSF The Lefton Report: NBPA licensing
Upcoming Conferences and Events
SBJ/February 28 - March 6, 2005/Marketingsponsorship
Verizon calls Bills back to renew sponsorship deal
Published February 28, 2005
The Buffalo Bills renewed their sponsorship with Verizon Wireless for another three years. The contract pays the team a low seven-figure amount annually.
Verizon has been a sponsor since 2000, and not much will change structurally with the new deal, save for an agreement for the first time from the wireless carrier to advertise on Bills radio broadcasts.
Verizon will continue to be the sponsor seen on the backdrop of Bills press conferences and will again sponsor the teams opening home game. The company, as part of the sponsorship, sends text messages about the Bills to the teams fans.
Russ Brandon, the clubs marketing director, described Verizon as one of the teams largest sponsorship partners.