SBJ/February 28 - March 6, 2005/Marketingsponsorship

Verizon calls Bills back to renew sponsorship deal

The Buffalo Bills renewed their sponsorship with Verizon Wireless for another three years. The contract pays the team a low seven-figure amount annually.

Verizon has been a sponsor since 2000, and not much will change structurally with the new deal, save for an agreement for the first time from the wireless carrier to advertise on Bills radio broadcasts.

Verizon will continue to be the sponsor seen on the backdrop of Bills press conferences and will again sponsor the team’s opening home game. The company, as part of the sponsorship, sends text messages about the Bills to the team’s fans.

Russ Brandon, the club’s marketing director, described Verizon as one of the team’s largest sponsorship partners.

— Daniel Kaplan

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