Madden campaign tilts toward digital Yuengling finds fit with Childress Mazda signs up to Rock ’n’ Roll Change lets sponsors cut to the Chase Retailers buy into CLC platform Yonex re-signs Wawrinka Endurance effort boosts chocolate milk Pyne leaving IMG Xfinity, NASCAR closer to deal Upper Deck highlights McIlroy
Upcoming Conferences and Events
SBJ/February 28 - March 6, 2005/Marketingsponsorship
Phillies ready for busy season of promotions
Published February 28, 2005
When fans head to Citizens Bank Park for the start of the $346 million ballparks sophomore season, theyll see some new action off the field.
Theyll be able to sign up for a Phillies-sponsored credit card, take home a Louisville Slugger bat engraved with their own signature or try their hand at pitching against Sammy Sosa in a virtual arcade game.
Most of the new events are backed by sponsors, as the Phillies strive for new ways to gain exposure for their team as well as their roster of 70 corporate partners. The season opener is April 4.
Sponsors will help the team foot the bill for more than a dozen giveaways this season, including collectible medallions, 5-inch-tall Phillies Mister Potato Head toys, fleece blankets, reversible bucket hats and Wiffle Ball and bat sets.
Work on the teams promotion schedule starts in the offseason when about 20 people from the teams marketing, public relations, stadium operations and ticket and advertising sales departments sit down to brainstorm ideas.
Everybody, whether its an administrative assistant on up to the vice president of sales, gets to voice their opinion about what will be hot, said John Brazer, the Phillies marketing publicist.
The large group allows the team to have different age groups represented and also ensures the teams different constituents are represented.
Dave [Buck, vice president for advertising sales] will want something that sponsors can get their name on, Brazer said, while I look for something fans will want to hold onto as a keepsake.
John George writes for Philadelphia Business Journal.