SBJ/February 28 - March 6, 2005/Labor Agents

Octagon closes deal, acquires IMS Sports

Octagon has closed its deal to acquire action sports athlete representation agency IMS Sports and hired IMS agent Circe Wallace-Hetzel to head Octagon’s new summer action sports division.

Financial details were not disclosed, but Wallace-Hetzel confirmed that IMS was acquired from her and IMS majority owner Ed Davidson of Cleveland, and that she has signed a multiyear employment agreement with Octagon.

IMS’ 30 or so athlete clients will become Octagon clients.

Wallace-Hetzel will report to Peter Carlisle, Octagon director of Olympics and action sports, who sold his business to Octagon in 2001.

Carlisle said Octagon holds “a leadership position” in representing Olympic and winter action sports athletes.

The Familie, with about 60 action sports athletes, holds the top position in representing summer athletes.

— Liz Mullen

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