SBJ/January 31 - February 6, 2005/SBJ In Depth

Super Bowl fan demographics

A breakdown on the audience for the 2004 Super Bowl
 
Gender
Men 60.2%
Women 39.8%
 
Age
18-24 13.0%
25-34 18.0%
35-44 21.5%
45-54 19.4%
55-64 13.0%
65+ 15.0%
 
Marital status
Married 59.3%
Never married (single) 24.2%
Widowed/separated/divorced 16.5%
 
Education
Less than high school graduate 7.9%
High school graduate 31.8%
Some college 34.5%
College graduate/postgraduate 25.8%
 
Employment
Employed full-time (35 hours or more) 56.0%
Employed part-time (less than 35 hours) 14.3%
Not employed 29.7%
 
Race
White 84.0%
African-American 11.3%
Asian 2.1%
Hispanic 8.8%
Other 2.7%
 
Annual household income
Less than $25,000 12.5%
$25,000-$35,000 12.8%
$35,000-$50,000 21.3%
$50,000-$74,999 21.2%
$75,000+ 32.1%
 
Household
Children in household 42.0%
Teens in household 20.2%
Own residence 71.8%
 
Source: Scarborough Research

 

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Football, NFL, In-Depth

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