SBJ/January 31 - February 6, 2005/SBJ In Depth

Before the games: Pregame show advertisers

Following are the leading advertisers during the NFC and AFC championship pregame shows that aired on Jan. 23. The hour-long NFC pregame show on Fox beganat 2 p.m. ET. The 30-minute AFC pregame show on CBS began at 6 p.m. ET. Only those companies with at least one minute of ad time on either broadcast are listed.

Company/brand Ad time (no. of ads)
Ford 1:30 (3)
Cingular 1:00 (2)
Hewlett-Packard 1:00 (2)
Nationwide 1:00 (2)
Pfizer* 1:00 (1)


* Ads aired during the CBS show. The other companies listed advertised during the Fox show.
Research by Paul Sanford and Drew Shull, The Sports Business Daily

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