SBJ/January 31 - February 6, 2005/SBJ In Depth
Before the games: Pregame show advertisers
Published January 31, 2005
Following are the leading advertisers during the NFC and AFC championship pregame shows that aired on Jan. 23. The hour-long NFC pregame show on Fox beganat 2 p.m. ET. The 30-minute AFC pregame show on CBS began at 6 p.m. ET. Only those companies with at least one minute of ad time on either broadcast are listed.
|Company/brand||Ad time (no. of ads)|
* Ads aired during the CBS show. The other companies listed advertised during the Fox show.
Research by Paul Sanford and Drew Shull, The Sports Business Daily