SBJ/January 24 - 30, 2005/This Weeks Issue

News in brief from The Sports Business Daily

Adidas signs with FIFA
Adidas has signed a $351 million deal to remain FIFA’s official sports equipment supplier from 2007 to 2014, with $215 million coming in cash and $136 million of value-in-kind service. The deal gives Adidas core sponsorship rights to all FIFA events, including the World Cup in 2010 and 2014. Adidas also supplies all sports equipment for every FIFA event, including match balls and uniforms for referees and delegations.

MLBAM secures deal
MLBAM and the MLBPA signed a five-year, $50 million-plus deal that gives MLBAM exclusive rights to use and sublicense MLB player group rights for online and wireless applications, including fantasy and interactive games. will also host the MLBPA’s official Web site, which will be rebranded, as well as the official Web pages of all MLBPA players.

NCAA forms task force
NCAA President Myles Brand announced the creation of the Task Force on the Future of Intercollegiate Athletics, which will be chaired by University of Arizona President Peter Likins. Brand said the committee’s mission is to ensure that college athletic programs stay focused on their universities’ academic mission, even if revenue does not continue to climb.

MLB goes west
Major League Baseball will open a Western office

this season in the Phoenix area. The office will provide coordination between Commissioner Bud Selig’s office and teams in the Mountain and Pacific time zones. Selig’s son-in-law, former Brewers vice president of corporate affairs Laurel Prieb, has been hired to run the office.

NFL hires Supovitz
The NFL named Frank Supovitz senior vice president of events, replacing Jim Steeg, who will join the Chargers following the Pro Bowl. Supovitz will oversee all events operated by the league office, including the Super Bowl. Supovitz most recently was NHL group vice president of events and entertainment and previously worked for Radio City Music Hall.

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