SBJ/January 24 - 30, 2005/This Weeks Issue

Like old times: George back with Octagon

Longtime sports marketer Tom George is returning to his roots at Octagon and will rejoin the agency in mid-February as a senior executive in athlete marketing under Phil De Picciotto, Octagon Worldwide president of athletes and personalities. No specific job title has been determined.

“There are a lot that try but few that excel in the marketing of athletes, so we’re happy to have him back,” said De Picciotto.

George rejoins the agency he worked for from 1983 to 2001, when it was known as Advantage International (it later changed its name to Octagon) and where he orchestrated marketing campaigns for athletes including Grant Hill, David Robinson, Anna Kournikova and Michael Chang.

George left Octagon in late 2001 for a 20-month stint as athletic director at American University in Washington. In October 2003, he joined OnSport in Raleigh as the sponsorship consultancy experimented with athlete marketing before it decided to stick with its core business.

“This has the right feel,” said George. “I’ll be empowered by the properties I’ll be representing [which will include Jeanette “Black Widow” Lee, Bill Cowher and Steve Yzerman] and obviously it’s a place and a space I’m comfortable with.”

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