SBJ/January 24 - 30, 2005/Media

Wired world: Traffic for sports web sites

ESPN.com capped 2004 on top of the monthly sports Web site traffic rankings, but its December 2004 traffic count was down more than 15 percent from December 2003, according to recently released Nielsen/NetRatings data.

Notable in the Web world in 2004 was foxsports.com replacing espn.com on July 1 as the primary sports content destination on the MSN system. That change gave the Fox site, rather than espn.com, exposure to MSN’s audience of users, helping fuel foxsports.com’s more than threefold increase in traffic for December 2004 from December 2003.

Here are the top 10 sports Web sites for December 2004, ranked by traffic.

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