ADs unsure what new freedom will cost Big West signs Learfield to 5-year deal CFP picks firms to run events Learfield still a ‘growth story’ Schools turn to FanGauge for deeper data Big South signs sponsors Utz, Kangaroo ASU draws on NFL experience Retailers buy into CLC platform At IMG College, bold plans Faces of the SEC Network
Upcoming Conferences and Events
SBJ/January 24 - 30, 2005/Media
Nielsen Weekly Sports Ranking
Published January 24, 2005
For the Week of 1/3/05-1/9/05
LEADING THE PACK: ABC had its best prime-time ratings week in four years, thanks largely to its NFL playoff and BCS championship game coverage finishing among the 20 most-watched shows of the week. The net averaged 15.9 million viewers, easily beating No. 2 CBS (12 million).
WITH HOCKEY ON ICE … : NBC was supposed to kick off its NHL coverage on Jan. 8 but had to find alternative programming because of the league’s lockout. The result: The network aired “The Purina Incredible Dog Challenge” from 3 to 4:30 p.m. ET. The special averaged 2.23 million households, 42.9 percent more than what ABC drew on the same Saturday last year for its season-opening NHL coverage and more than double what NBC got last year with “PGA America’s Year in Review.”
NBA GETS DOGGED: ABC’s Saturday afternoon New York-Cleveland/Denver-San Antonio split national coverage on Jan. 8 averaged 86,000 fewer households than NBC’s dog show, which aired against the game coverage. The NBA broadcast average a 2.0 rating/5 share.
See full chart.