SBJ/January 24 - 30, 2005/Media

Nielsen Weekly Sports Ranking

For the Week of 1/3/05-1/9/05

LEADING THE PACK: ABC had its best prime-time ratings week in four years, thanks largely to its NFL playoff and BCS championship game coverage finishing among the 20 most-watched shows of the week. The net averaged 15.9 million viewers, easily beating No. 2 CBS (12 million).

WITH HOCKEY ON ICE … : NBC was supposed to kick off its NHL coverage on Jan. 8 but had to find alternative programming because of the league’s lockout. The result: The network aired “The Purina Incredible Dog Challenge” from 3 to 4:30 p.m. ET. The special averaged 2.23 million households, 42.9 percent more than what ABC drew on the same Saturday last year for its season-opening NHL coverage and more than double what NBC got last year with “PGA America’s Year in Review.”

NBA GETS DOGGED: ABC’s Saturday afternoon New York-Cleveland/Denver-San Antonio split national coverage on Jan. 8 averaged 86,000 fewer households than NBC’s dog show, which aired against the game coverage. The NBA broadcast average a 2.0 rating/5 share.

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