Gatorade’s NBA D-League a boon for R&D Fanatics-UA to field MLB jerseys in 2020 Effort targets social media training CAA Hockey adds longtime coaches Spotlight stays on for only six weeks Newest sponsors suit up for NBA All-Star Mittleman, Bruno rise at Aramark For the Record Going Global: Driving forces of the sports world Slow going on Big 12 deal
Adding it up: National TV sports ad spending, Jan.-Sept. 2004
Published December 20, 2004
The following chart lists the 50 companies that spent the most on television advertising during sports programming for the year’s first nine months. Spending information is based on standard rate-card prices for specific national and regional telecasts, multiplied by the length of time a particular ad aired.