Slow going on Big 12 deal Activation heats up for MLS Cup Longhorn Net looks for distribution Ford wins NASCAR award MMOD goes free on mobile Bornstein tops NFL pay scale Rolapp promotion among moves at NFL Coast to Coast: Timbers growing sales Design firms look to smaller projects Lower ad rates drive down exposure value
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Adding it up: National TV sports ad spending, Jan.-Sept. 2004
Published December 20, 2004
The following chart lists the 50 companies that spent the most on television advertising during sports programming for the year’s first nine months. Spending information is based on standard rate-card prices for specific national and regional telecasts, multiplied by the length of time a particular ad aired.