SBJ/November 29 - December 5, 2004/SBJ In Depth

Turnkey Sports Poll

Following are results from the Turnkey Sports Poll taken in October. The survey covered about 400 senior-level sports industry executives spanning professional and college sports.

If you were hiring a senior executive for your firm, which of the following degrees would you want that person to have?
Law degree 18.5%
Sports MBA 16.7%
Traditional MBA 41.4%
Undergraduate business degree 17.9%
No response 5.6%


Do you have a sports-specific college degree?
Yes 19.8%
No 78.4%
No response 1.9%

Source: Turnkey Sports in conjunction with SportsBusiness Journal. Turnkey Sports specializes in instant fan feedback (FanTrak) and custom market research for sports and entertainment. Visit

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