SBJ/October 18 - 24, 2004/SBJ In Depth

Turnkey Sports Poll

Following are results from the Turnkey Sports Poll taken in September. The survey covered about 400 senior-level sports industry executives spanning professional and college sports.

Are promotional giveaway items a stronger or weaker stimulus for driving ticket sales compared with five years ago?
Much stronger 0.6%
Somewhat stronger 16.8%
About the same 31.8%
Somewhat weaker 38.2%
Much weaker 10.4%
No response 2.3%
Compared with five years ago, are promotional giveaway items being used more or less frequently across sports?
More frequently 40.5%
About the same 38.2%
Less frequently 17.9%
No response 3.5%
Source: Turnkey Sports in conjunction with SportsBusiness Journal. Turnkey specializes in instant fan feedback (FanTrak) and custom market research for sports and entertainment. Visit


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