SBJ/September 27 - October 3, 2004/SBJ In Depth

Turnkey Sports Poll

Following are results from the Turnkey Sports Poll taken in August. The survey covered about 400 senior-level sports industry executives spanning professional and college sports.

Which of the following is the best benefit of being a limited partner in a sports franchise?
Financial return vs. risk 37.75%
Access to good tickets 29.14%
Fan/media attention 24.50%
Access to players 3.31%
No response 5.30%
In which of the following sports would you be most interested in being a limited team partner?
NFL 65.56%
MLB 10.60%
NHL 5.96%
NASCAR 5.96%
NBA 3.97%
No response 7.95%
Source: Turnkey Sports in conjunction with SportsBusiness Journal. Turnkey specializes in instant fan feedback (FanTrak) and custom market research for sports and entertainment. Visit
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