SBJ/June 28 - July 4, 2004/E Sports

Olympics veterans to write columns for Yahoo! Sports

Yahoo! Sports has hired three former Olympians as columnists for a soon-to-be-launched section of its Web site devoted to coverage of the coming Games.

Gymnast Kerri Strug, long jumper Mike Powell and swimmer Janet Evans will file stories covering their sports throughout the Athens Games. Powell is attempting to qualify for the Games, but Yahoo! executives said they would wait until the outcome of his comeback to make a decision.

The hires are the highlight of Yahoo! Sports’ largest-ever investment in Olympics coverage and a reflection of the site’s overall strategy to build around major events, according to Brian Grey, general manager of Yahoo! Sports.

“With these types of events, we can speak to a wider audience,” Grey said.

In addition to the three former Olympians, Yahoo! NBA columnist Steve Kerr will cover Olympic basketball and Yahoo! baseball columnist Jack McDowell will report on baseball. General columnist Dan Wetzel will file stories from Athens on all sports, and Yahoo! has hired an Associated Press writer to file stories for the site.

The special content area will feature 10 video clips daily with Olympics commentary, interviews and reports.

Yahoo! Sports in May ranked second behind espn.com among sports sites, with 8.2 million unique visitors in the United States, according to Nielsen/NetRatings.

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Related Topics:

E-Sports, NBA, Olympics, Yahoo! Inc.

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