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SBJ/June 7 - 13, 2004/SBJ In Depth
Turnkey Sports Poll
Published June 7, 2004
| The following are results from the Turnkey Sports Poll taken in May. The survey covered about 400 senior-level sports industry executives spanning professional and college sports. | |
| 1. A director of athletics should be held responsible for the off-field conduct of coaches, athletes and athletics department staff. | |
| Agree | 38.66% |
| Somewhat agree | 44.33% |
| Neither agree nor disagree | 4.64% |
| Somewhat disagree | 6.70% |
| Disagree | 3.09% |
| No response | 2.58% |
| 2. What should be the most important measure of success of a director of athletics? | |
| Graduation rates of athletes | 27.32% |
| On-field success in men’s football and basketball | 5.15% |
| On-field success across all intercollegiate sports | 32.99% |
| Conduct of athletes, coaches, staff | 5.15% |
| Financial performance of the department of athletics | 23.71% |
| No response | 5.67% |
| 3. In your opinion, do you think that major college sports is fully maximizing its revenues from sponsorship, broadcasting and licensing? | |
| Yes | 22.16% |
| No | 73.20% |
| No response | 4.64% |
| Source: Turnkey Sports in conjunction with SportsBusiness Journal. Turnkey specializes in instant fan feedback (FanTrak) and custom market research for sports and entertainment. Visit www.turnkeysports.com. | |
