SBJ/May 17 - 23, 2004/SBJ In Depth

Turnkey Sports Poll

The following are the results of the Turnkey Sports Poll taken in April. The survey covered about 400 senior-level sports industry executives spanning professional and college sports.

Do you think that a professional sports franchise will be located in Las Vegas in the next 10 years?

Yes 79.14%
No 19.02%
No response 1.84%

Which leagues do you think will be the first to place a franchise in Las Vegas?

MLB 27.91%
MLS 15.50%
NBA 34.11%
NFL 0.78%
NHL 20.16%
No response 1.55%

Which sport benefits the most from gambling, including legal and illegal gambling?

College basketball 9.82%
College football 6.13%
Horse racing 14.72%
MLB 0.0%
MLS 0.0%
NBA 0.61%
NFL 65.03%
NHL 1.23%
No response 2.45%

Would the elimination of legalized sports betting have a positive impact or negative impact on the sports business?

Positive impact 6.13%
Negative impact 67.48%
No impact 25.77%
No response 0.61%

Source: Turnkey Sports in conjunction with SportsBusiness Journal. Turnkey Sports specializes in instant fan feedback (FanTrak) and custom market research for sports and entertainment. Visit

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