SBJ/May 17 - 23, 2004/SBJ In Depth

Rolling the dice on sports sponsorship

The following is a sampling of sports sponsorships linked to the gambling industry:

Boyd Gaming Corp.
NASCAR Busch Series Sam’s Town 300 at Las Vegas Motor Speedway (Sam’s Town Hotel & Gambling Hall); NASCAR Busch Series Sam’s Town 250 at Memphis Motorsports Park (Sam’s Town Hotel & Gambling Hall); Professional Rodeo Cowboys Association National Finals Rodeo

Gila River Casinos
Nationwide Tour Gila River Classic at Wild Horse Pass Resort in Chandler, Ariz. (golf tournament)

Harrah’s Entertainment Inc.
NASCAR Nextel Cup driver Robby Gordon

Miccosukee Resort and Gaming
Nationwide Tour Miccosukee Championship in Miami (golf tournament)

Mohegan Sun
WTA Tour Pilot Pen in New Haven, Conn.; Lime Rock Park in Lakeville, Conn. (motorsports facility sponsorship); Mohegan Sun Grand Prix at Lime Rock Park (motorsports race); presenting sponsor of the PGA Tour Buick Championship in Cromwell, Conn.

Foxwoods Resort and Casino
PGA Tour Buick Championship in Cromwell, Conn.; Boston Celtics

Pinnacle Entertainment Inc.
IRL Belterra Casino Indy 300 at Kentucky Speedway (Belterra Casino)

Sportingbet (Sportsbook.com)
Sportsbook.com cycling team

Source: SportsBusiness Journal research

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