PBC plots path to maximize distribution UFC adjusting after acquisition Who's next: Fighters on the rise New HQ represents turning point for UFC Turnkey Sports Poll Basketball: Testing change Golf: Format adjustment How sports can improve standing with fans Research: How fans watch sports Media: Connecting to the next generation
Upcoming Conferences and Events
May 31 - Jun 1
SBJ/May 17 - 23, 2004/SBJ In Depth
Rolling the dice on sports sponsorship
Published May 17, 2004
The following is a sampling of sports sponsorships linked to the gambling industry:
Boyd Gaming Corp.
NASCAR Busch Series Sams Town 300 at Las Vegas Motor Speedway (Sams Town Hotel & Gambling Hall); NASCAR Busch Series Sams Town 250 at Memphis Motorsports Park (Sams Town Hotel & Gambling Hall); Professional Rodeo Cowboys Association National Finals Rodeo
Gila River Casinos
Nationwide Tour Gila River Classic at Wild Horse Pass Resort in Chandler, Ariz. (golf tournament)
Harrahs Entertainment Inc.
NASCAR Nextel Cup driver Robby Gordon
Miccosukee Resort and Gaming
Nationwide Tour Miccosukee Championship in Miami (golf tournament)
WTA Tour Pilot Pen in New Haven, Conn.; Lime Rock Park in Lakeville, Conn. (motorsports facility sponsorship); Mohegan Sun Grand Prix at Lime Rock Park (motorsports race); presenting sponsor of the PGA Tour Buick Championship in Cromwell, Conn.
Foxwoods Resort and Casino
PGA Tour Buick Championship in Cromwell, Conn.; Boston Celtics
Pinnacle Entertainment Inc.
IRL Belterra Casino Indy 300 at Kentucky Speedway (Belterra Casino)
Sportsbook.com cycling team
Source: SportsBusiness Journal research