SBJ/March 15 - 21, 2004/SBJ In Depth

Turnkey Sports Insiders Poll

Following are results from the Turnkey Sports Insiders Poll taken in February. The survey covered about 400 senior-level sports industry executives spanning professional and college sports.

1. In terms of total seating capacity, are most stadiums and arenas that were built since 1990:
Too big 35.76%
About the right size 64.24%
Too small 0.00%
2. Over the next 10 years, will new sports facility development trend toward:
Stand-alone stadiums and arenas 18.67%
Arenas and stadiums as components in multiuse real estate developments 81.33%
3. Which of the following factors will be most important in driving the evolution of stadium and arena design in the next decade?
Market demand for premium/luxury seating 29.75%
Market demand for prime seating without premium/luxury amenities 27.85%
Market demand for specially “themed” areas throughout the building 16.46%
Security 3.16%
“Smart” technology 9.49%
Sponsor integration 13.29%
Source: Turnkey Sports in conjunction with SportsBusiness Journal
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