SBJ/March 1 - 7, 2004/SBJ In Depth

Turnkey Sports Insiders Poll

 

The following are results from the Turnkey Sports Insiders Poll taken in January. The survey covered about 400 senior-level sports industry executives spanning professional and college sports.
1. Do you agree or disagree that the sports industry as a whole is headed in the right direction for growth?
Strongly agree
12.50%
Somewhat agree
54.41%
Neither agree nor disagree
16.18%
Somewhat disagree
14.71%
Strongly disagree
2.21%
2. Compared to five years ago, do you think the sports industry as a whole is healthier or less healthy?
Much healthier
5.88%
Somewhat healthier
43.38%
About the same as five years ago
13.24%
Somewhat less healthy
33.82%
Much less healthy
3.68%
3. Please rank the following changes by how positively they would impact sports business. Rank the change that would have the most positive impact “1” and the change that would have the least positive impact “5” (percentages shown are the percentage ranking each factor “1”).
Broader-based appeal to nontraditional consumer segments such as women and other minority groups
12.78%
Improved public image of athletes
26.32%
Increased fan access to players
7.52%
Lower costs for fans to attend events
45.11%
Technology advancements to make sports content more accessible in different media
8.27%
4. Over the next 10 years will the sports industry see:
More sports leagues and properties
29.41%
Fewer sports leagues and properties
44.11%
No change
26.47%
5. Over the next 10 years will the sports industry see:
Increased fan affinity among women
60.29%
Decreased fan affinity among women
8.83%
No change
30.15%
No response
0.74%
6. Over the next 10 years will the sports industry see:
More corporate spending on sports
58.83%
Less corporate spending on sports
21.33%
No change
19.85%
Source: Turnkey Sports in conjunction with
SportsBusiness Journal

 

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