SBJ/February 23 - 29, 2004/SBJ In Depth

Hottest-selling team merchandise

The following presents the top-rated teams in each league based on the total number of licensed merchandise units sold last year.
 
MLB
Rank Team
Market
share
1
New York Yankees
25.0%
2
Boston Red Sox
8.3%
3
Atlanta Braves
7.0%
4
New York Mets
5.4%
5
St. Louis Cardinals
4.6%
6
Los Angeles Dodgers
3.9%
7
Philadelphia Phillies
3.8%
8
Cleveland Indians
3.6%
9
Houston Astros
3.5%
10t
Chicago Cubs
3.2%
10t
San Francisco Giants
3.2%
 
NBA
Rank Team
Market
share
1
Los Angeles Lakers
12.2%
2
Philadelphia 76ers
11.5%
3
Boston Celtics
10.7%
4
Cleveland Cavaliers
8.6%
5
Denver Nuggets
5.3%
6
Atlanta Hawks
4.7%
7
Orlando Magic
4.5%
8
New Jersey Nets
4.2%
9
Sacramento Kings
2.6%
10
Portland Trail Blazers
2.4%
 
NFL
Rank Team
Market
share
1
New England Patriots
18.4%
2
Philadelphia Eagles
13.5%
3
Carolina Panthers
6.1%
4
Atlanta Falcons
6.0%
5
New York Giants
5.4%
6
Oakland Raiders
4.3%
7t
Dallas Cowboys
3.4%
7t
Miami Dolphins
3.4%
9t
Pittsburgh Steelers
3.2%
9t
Green Bay Packers
3.2%
9t
Indianapolis Colts
3.2%
 
NHL
Rank Team
Market
share
1
Detroit Red Wings
15.8%
2
Boston Bruins
9.0%
3
Philadelphia Flyers
8.1%
4
New York Rangers
6.7%
5
Chicago Blackhawks
6.2%
6
New Jersey Devils
4.9%
7
Dallas Stars
4.3%
8t
St. Louis Blues
4.0%
8t
Pittsburgh Penguins
4.0%
8t
Minnesota Wild
4.0%
8t
Washington Capitals
4.0%
Source: SportScanInfo

 

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