SBJ/November 17 - 23, 2003/SBJ In Depth
History of cigarettes
Published November 17, 2003
R.J. Reynolds Tobacco Co. introduces Camel brand, considered the first "modern" cigarette.
Gen. John J. Pershing says during World War I, "You ask me what I need to win this war. I answer 'tobacco as much as bullets.'"
Richard Joshua Reynolds, founder of R.J. Reynolds Tobacco, dies at age 68.
RJR spends $8 million in advertising, mostly on Camel, and inaugurates the "I'd Walk a Mile for a Camel" slogan.
Camel claims 31 percent of U.S. market share, down roughly 10 percent.
Cigarette maker Parliament introduces the first commercial filter tip.
Cigarettes are included in GIs' C rations during World War II.
Camel is the top-selling brand, with 24 percent of the U.S. market share.
Camel is the top-selling brand.
RJR introduces the Winston filter-tipped brand.
Per capita consumption of cigarettes is 21 per day among adult Americans.
Congress passes the Federal Cigarette Labeling and Advertising Act requiring the surgeon general's warnings on cigarette packages. The warnings began appearing Jan. 1, 1966.
Winston becomes the top-selling cigarette in the United States.
The Cigarette Smoking Act of 1969 passes, as tobacco companies agree to stop advertising on the air.
The surgeon general's warning label is amended to say "Cigarette smoking is dangerous to your health."
R.J. Reynolds Tobacco becomes R.J. Reynolds Industries.
The Cigarette Smoking Act of 1969 goes into effect, costing the broadcast industry $220 million.
RJR senior scientist Frank Colby writes a memo suggesting that the company "develop a new RJR youth-appeal brand" based on 1950s-style cigarettes, which "delivered more 'enjoyment' or 'kicks.'"
The U.S. military stops distribution of cigarettes in troop rations.
Philip Morris' Marlboro overtakes Winston as the best-selling brand in the United States.
Philip Morris overtakes RJR to become the top-selling tobacco company in the United States.
Joe Camel makes his debut.
The Winston brand is still the No. 2 brand but now trails No. 1 Marlboro nearly 3-to-1 (Marlboro 134.43 billion cigarettes sold to 45.81 billion).
The Marlboro brand climbs to 43 percent market share, its highest ever.
The Joe Camel campaign is ended.
Multistate Master Settlement Agreement restricts advertising and brand sponsorships of, among other things, sports properties, venues and events. The tobacco industry is instructed to start anti-smoking campaigns.
Texas becomes the third state to settle a lawsuit against the tobacco industry, accepting at least $14 billion over 25 years to reimburse the state for Medicaid money it spent treating smokers. Minnesota, Florida and Mississippi sign similar agreements with the industry.
U.S. Supreme Court rules that the Food and Drug Administration cannot regulate tobacco as a drug.
Philip Morris loses a $10 billion verdict in a lawsuit filed over the company's use of the word "light" to promote cigarettes. RJR faces a similar lawsuit.
Source: SportsBusiness Journal research