Early money keys NCAA’s new TV deal Carlis departs AEG for Learfield post Big East: Title will draw interest Temple hires architects for stadium Categories open in sponsor bracket NCAA finding growth in digital, content NCAA expected more from Burger King Colleges cash in on new LED inventory Carolina tries new hospitality space Fox Sports adds Auburn to rights list
SBJ/November 17 - 23, 2003/Media
Nielsen Weekly Sports Ranking
Published November 17, 2003
BACK ON TRACK: After a monthlong absence, NBC returned to the top 10 with a 4.7 rating of its Nov. 2 Winston Cup Series race, the Phoenix 500. The rating was 6.8 percent higher than last year’s race. This marked the second straight year that a NASCAR race failed to make the top 10 during October. Large TV audiences for Major League Baseball’s playoffs may have hurt the circuit’s numbers, as ratings for all four of last month’s races were down sharply from comparable weekends last year.
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