Ad buy puts ‘Interstellar’ in stadiums Sponsors boost USC women's teams How to boost the regular season Ex-player’s software will connect teams NCAA's Gavitt gives his take Is Cinderella dead? Social goes big on campus Firms look to make Duke stats come alive JMI buys out contract at UK College Football Playoff picks CLC
SBJ/November 17 - 23, 2003/Media
Nielsen Weekly Sports Ranking
Published November 17, 2003
BACK ON TRACK: After a monthlong absence, NBC returned to the top 10 with a 4.7 rating of its Nov. 2 Winston Cup Series race, the Phoenix 500. The rating was 6.8 percent higher than last year’s race. This marked the second straight year that a NASCAR race failed to make the top 10 during October. Large TV audiences for Major League Baseball’s playoffs may have hurt the circuit’s numbers, as ratings for all four of last month’s races were down sharply from comparable weekends last year.
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