Texas A&M, LSU working toward new deals Pac-12 presents new model to ADs Outfront aims to retain Virginia, LSU CAA Sports buys Fermata Senior Bowl exec wears many hats Learfield, IMG College party on AT&T amps up coverage for Final Four Pac-12 would build familiar structure Will Pac-12 blow up rights model? State Farm stays in hoops
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SBJ/November 17 - 23, 2003/Media
Nielsen Weekly Sports Ranking
Published November 17, 2003
BACK ON TRACK: After a monthlong absence, NBC returned to the top 10 with a 4.7 rating of its Nov. 2 Winston Cup Series race, the Phoenix 500. The rating was 6.8 percent higher than last year’s race. This marked the second straight year that a NASCAR race failed to make the top 10 during October. Large TV audiences for Major League Baseball’s playoffs may have hurt the circuit’s numbers, as ratings for all four of last month’s races were down sharply from comparable weekends last year.
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