How Bama, CLC rolled to $100M extension Michigan St. looks to CLC for licensing Changes sought for low-revenue sports Pac-12 to create multimedia rights co. Costco ties Father’s Day, collegiate sales Reason to be high on the Hogs Sankey settles in with books, bobbles NCAA eyes lacrosse attendance drop Fan analytics reaching more colleges Pac-12 presents new model to ADs
SBJ/November 17 - 23, 2003/Media
Nielsen Weekly Sports Ranking
Published November 17, 2003
BACK ON TRACK: After a monthlong absence, NBC returned to the top 10 with a 4.7 rating of its Nov. 2 Winston Cup Series race, the Phoenix 500. The rating was 6.8 percent higher than last year’s race. This marked the second straight year that a NASCAR race failed to make the top 10 during October. Large TV audiences for Major League Baseball’s playoffs may have hurt the circuit’s numbers, as ratings for all four of last month’s races were down sharply from comparable weekends last year.
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