Longhorns hire Aspire for ticket sales Cal deal is Kabam’s coming-out party Big 12 stresses competitive distinction Notre Dame teaming up with Legends Learfield buys Sidearm Sports CWS through the eyes of NCAA’s Leech Texas’ Patterson goes on the offensive Purchase takes Learfield into licensing Discover, Tostitos to end bowl deals Data: Cutting sports fuels some growth
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SBJ/November 17 - 23, 2003/Media
Nielsen Weekly Sports Ranking
Published November 17, 2003
BACK ON TRACK: After a monthlong absence, NBC returned to the top 10 with a 4.7 rating of its Nov. 2 Winston Cup Series race, the Phoenix 500. The rating was 6.8 percent higher than last year’s race. This marked the second straight year that a NASCAR race failed to make the top 10 during October. Large TV audiences for Major League Baseball’s playoffs may have hurt the circuit’s numbers, as ratings for all four of last month’s races were down sharply from comparable weekends last year.
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